Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market

Johan Bruwer, Courtney Buller, Anthony John Saliba, Elton Li
  • International Journal of Wine Business Research, June 2014, Emerald
  • DOI: 10.1108/ijwbr-05-2013-0020

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http://dx.doi.org/10.1108/ijwbr-05-2013-0020

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