Region-of-origin (ROO) certification as marketing strategy in the South African wine market

Josias A. Engelbrecht, Frikkie Herbst, Johan Bruwer
  • International Journal of Wine Business Research, June 2014, Emerald
  • DOI: 10.1108/ijwbr-05-2013-0021

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1108/ijwbr-05-2013-0021

The following have contributed to this page: Johan Bruwer

In partnership with: