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All Stories

  1. What to do with unused or expired medicines in households

    Article • European Journal of Health Law, July 2021, Brill

    Katerina Mitkidis, Polymeros Chrysochou

  2. Optimistic vs. pessimistic endings in climate change appeals

    Article • Humanities and Social Sciences Communications, September 2020, Springer Science + Business Media

    Polymeros Chrysochou

  3. “Be Careful What You Say”: The role of psychological reactance on the impact of pro-environmental normative appeals

    Article • Journal of Business Research, May 2020, Elsevier

    Polymeros Chrysochou, Professor John Thøgersen

  4. Human decision-making biases in the moral dilemmas of autonomous vehicles

    Article • Scientific Reports, September 2019, Springer Science + Business Media

    Polymeros Chrysochou

  5. A content analysis of organic product package designs

    Article • Journal of Consumer Marketing, June 2019, Emerald

    Polymeros Chrysochou

  6. Stories vs. facts: triggering emotion and action-taking on climate change

    Article • Climatic Change, April 2019, Springer Science + Business Media

    Polymeros Chrysochou

  7. Brand loyalty evolution and the impact of category characteristics

    Article • Marketing Letters, March 2019, Springer Science + Business Media

    Polymeros Chrysochou

  8. Implicit communication of food product healthfulness through package design: A content analysis

    Article • Journal of Consumer Behaviour, July 2018, Wiley

    Polymeros Chrysochou

  9. One size does (obviously not) fit all: Using product attributes for wine market segmentation

    Article • Wine Economics and Policy, December 2017, Firenze University Press

    Polymeros Chrysochou

  10. Types of value and cost in consumer-green brands relationship and loyalty behaviour

    Article • Journal of Consumer Behaviour, November 2017, Wiley

    Polymeros Chrysochou

  11. The impact of product assortment size and attribute quantity on information searches

    Article • Journal of Consumer Marketing, May 2017, Emerald

    Krisztina Dornyei, Polymeros Chrysochou

  12. Consumer involvement and knowledge influence on wine choice cue utilisation

    Article • British Food Journal, April 2017, Emerald

    Johan Bruwer, Polymeros Chrysochou, Professor Johan Bruwer

  13. Consumer Behavior Research Methods

    Article • January 2017, Springer Science + Business Media

    Polymeros Chrysochou

  14. The effect of fat content on visual attention and choice of red meat and differences across gender

    Article • Food Quality and Preference, September 2016, Elsevier

    Dr. Pedro Joel Rosa, Polymeros Chrysochou

  15. The impact of product innovation attributes on brand equity

    Article • Journal of Consumer Marketing, June 2015, Emerald

    Polymeros Chrysochou

  16. Emotional responses towards food packaging: A joint application of self-report and physiological measures of emotion

    Article • Food Quality and Preference, June 2015, Elsevier

    Polymeros Chrysochou

  17. The role of price as a product attribute in the organic food context: An exploration based on actual purchase data

    Article • Food Quality and Preference, October 2014, Elsevier

    Professor John Thøgersen, Polymeros Chrysochou

  18. Health-related ad information and health motivation effects on product evaluations

    Article • Journal of Business Research, June 2014, Elsevier

    Polymeros Chrysochou

  19. Are food brands that carry light claims different?

    Article • Journal of Brand Management, May 2014, Nature

    Polymeros Chrysochou

  20. The effects of service brand dimensions on brand loyalty

    Article • Journal of Retailing and Consumer Services, March 2014, Elsevier

    Polymeros Chrysochou

  21. Consumer response to food labels in an emerging market: the case of Romania

    Article • International Journal of Consumer Studies, February 2014, Wiley

    Polymeros Chrysochou

  22. Drink to get drunk or stay healthy? Exploring consumers’ perceptions, motives and preferences for light beer

    Article • Food Quality and Preference, January 2014, Elsevier

    Polymeros Chrysochou

  23. Quality assurance labels as drivers of customer loyalty in the case of traditional food products

    Article • Food Quality and Preference, September 2012, Elsevier

    Polymeros Chrysochou

  24. What drives Greek consumer preferences for cask wine?

    Article • British Food Journal, August 2012, Emerald

    Polymeros Chrysochou, Polymeros Chrysochou

  25. Generation Y preferences for wine

    Article • British Food Journal, April 2012, Emerald

    Polymeros Chrysochou, Polymeros Chrysochou

  26. Do Health Claims and Prior Awareness Influence Consumers' Preferences for Unhealthy Foods? The Case of Functional Children's Snacks

    Article • Agribusiness, September 2011, Wiley

    Polymeros Chrysochou, Polymeros Chrysochou

  27. Health claims as communication tools that enhance brand loyalty: The case of low-fat claims within the dairy food category

    Article • Journal of Marketing Communications, July 2011, Taylor & Francis

    Polymeros Chrysochou

  28. Social discourses of healthy eating. A market segmentation approach

    Article • Appetite, October 2010, Elsevier

    Polymeros Chrysochou

  29. An exploration of loyalty determinants in Greek wine varieties

    Article • EuroMed Journal of Business, July 2010, Emerald

    Polymeros Chrysochou, Polymeros Chrysochou

  30. Food health branding: The role of marketing mix elements and public discourse in conveying a healthy brand image

    Article • Journal of Marketing Communications, April 2010, Taylor & Francis

    Polymeros Chrysochou

  31. Healthy Eating Discourses Instrument

    Article • January 2010, American Psychological Association (APA)

    Polymeros Chrysochou, Polymeros Chrysochou

  32. Traceability information carriers. The technology backgrounds and consumers’ perceptions of the technological solutions

    Article • Appetite, December 2009, Elsevier

    Polymeros Chrysochou, Polymeros Chrysochou

  33. The reporting of food hazards by the media: The case of Greece

    Article • The Social Science Journal, December 2007, Taylor & Francis

    Polymeros Chrysochou, Polymeros Chrysochou

  34. European Consumers’ Perceptions, Definitions and Expectations of Traceability and the Importance of Labels, and the Differences in These Perceptions by Product Type

    Article • Sociologia Ruralis, October 2007, Wiley

    Polymeros Chrysochou