All Stories

  1. Branding consistency across product portfolios in the wine industry

    Article • International Journal of Wine Business Research, July 2024, Emerald

    Margaret Faulkner, Professor Johan Bruwer, Dr. Martin Hirche

  2. Modeling total distribution velocity

    Article • Journal of Marketing Analytics, June 2024, Springer Science + Business Media

    Dr. Martin Hirche

  3. Distribution velocity in wine retailing

    Article • Wine Economics and Policy, December 2023, Firenze University Press

    Dr. Martin Hirche

  4. Applying option thinking to value experiential marketing content

    Article • Journal of Media Economics, April 2023, Taylor & Francis

    Dr. Martin Hirche

  5. Predicting Under- and Overperforming SKUs within the Distribution–Market Share Relationship

    Article • Journal of Retailing, December 2021, Elsevier

    Dr. Martin Hirche

  6. SKU performance and distribution: A large-scale analysis of the role of product characteristics with store scanner data

    Article • Journal of Retailing and Consumer Services, July 2021, Elsevier

    Dr. Martin Hirche

  7. Comparing the day temperature and holiday effects on retail sales of alcoholic beverages – a time-series analysis

    Article • International Journal of Wine Business Research, January 2021, Emerald

    Dr. Martin Hirche

  8. Buying a product for an anticipated consumption situation

    Article • International Journal of Wine Business Research, November 2014, Emerald

    Johan Bruwer, Dr. Martin Hirche, Professor Johan Bruwer

  9. Regional destination image perception of tourists within a winescape context

    Article • Current Issues in Tourism, April 2014, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer, Dr. Martin Hirche