All Stories

  1. Predicting Under- and Overperforming SKUs within the Distribution–Market Share Relationship

    Article • Journal of Retailing, December 2021, Elsevier

    Dr. Martin Hirche

  2. SKU performance and distribution: A large-scale analysis of the role of product characteristics with store scanner data

    Article • Journal of Retailing and Consumer Services, July 2021, Elsevier

    Dr. Martin Hirche

  3. Comparing the day temperature and holiday effects on retail sales of alcoholic beverages – a time-series analysis

    Article • International Journal of Wine Business Research, January 2021, Emerald

    Dr. Martin Hirche

  4. Buying a product for an anticipated consumption situation

    Article • International Journal of Wine Business Research, November 2014, Emerald

    Johan Bruwer, Dr. Martin Hirche, Professor Johan Bruwer

  5. Regional destination image perception of tourists within a winescape context

    Article • Current Issues in Tourism, April 2014, Taylor & Francis

    Johan Bruwer, Professor Johan Bruwer, Dr. Martin Hirche