Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm

Johan Bruwer, Elton Li
  • European Journal of Marketing, September 2017, Emerald
  • DOI: 10.1108/ejm-10-2016-0593

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http://dx.doi.org/10.1108/ejm-10-2016-0593

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