Perceived risk, risk-reduction strategies (RRS) and consumption occasions

Johan Bruwer, Miranda Fong, Anthony Saliba
  • Asia Pacific Journal of Marketing and Logistics, June 2013, Emerald
  • DOI: 10.1108/apjml-06-2012-0048

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http://dx.doi.org/10.1108/apjml-06-2012-0048

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