U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition

Kathleen Kelley, Jeffrey Hyde, Johan Bruwer
  • Asia Pacific Journal of Marketing and Logistics, September 2015, Emerald
  • DOI: 10.1108/apjml-09-2014-0140

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http://dx.doi.org/10.1108/apjml-09-2014-0140

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