All Stories

  1. Craving Luxury: The Impact of Distance Desire, Desire Satiation, and the Feel‐Good Factor on High‐Priced Purchase Intentions

    Article • International Journal of Consumer Studies, April 2026, Wiley

    Dr Sedigheh Moghavvemi

  2. Awakened in metaverse: How virtual MICE experiences shape behavioral intentions through awe

    Article • Journal of Convention & Event Tourism, March 2026, Taylor & Francis

    Dr Sedigheh Moghavvemi

  3. Going Live, Going Alive: The Transformative Power of Digital Capital in Sustainable Tourism Development

    Article • Sustainability, March 2026, MDPI AG

    Dr Sedigheh Moghavvemi

  4. Revenge Travel Revisited: Integrating Travel Desire, Desire Satiation and Affective Response Into a TPB Framework for Post‐Pandemic Travel Intentions

    Article • International Journal of Tourism Research, March 2026, Wiley

    Dr Sedigheh Moghavvemi

  5. Virtual destination endorsers and brand trust: a source credibility perspective on branding small heritage cities

    Article • Journal of Hospitality and Tourism Insights, February 2026, Emerald

    Dr Sedigheh Moghavvemi

  6. Identifying key factors of cybersecurity readiness in organizations: Insights from Malaysian critical infrastructure

    Article • Computers & Security, December 2025, Elsevier

    Dr Sedigheh Moghavvemi

  7. Exploring the impact of destination image components on tourist satisfaction and perceived value in Kazakhstan

    Article • Asia Pacific Journal of Tourism Research, November 2025, Taylor & Francis

    Dr Sedigheh Moghavvemi

  8. cybersecurity readiness on organizational security performance

    Article • Journal of Enterprise Information Management, November 2025, Emerald

    Dr Sedigheh Moghavvemi

  9. From virtual faces to real places: anthropomorphism and video content strategies for cross-cultural destination branding

    Article • Asia Pacific Journal of Tourism Research, October 2025, Taylor & Francis

    Dr Sedigheh Moghavvemi

  10. Can Technological, Organisational and Environmental Factors Reduce Costs Through Green Innovation in the Construction Industry? Comparison of State-Owned and Private Enterprises

    Article • Sustainability, October 2025, MDPI AG

    Dr Sedigheh Moghavvemi

  11. Analyzing the evolution of metaverse technologies in tourism and hospitality: a systematic literature review

    Article • The Tourist Review, September 2025, Emerald

    Dr Sedigheh Moghavvemi

  12. Building manufacturing firms’ digital technological capabilities for circular economy outcomes in developing and emerging economies

    Article • July 2025, Edward Elgar Publishing

    Dr Sedigheh Moghavvemi

  13. Cultural odyssey in the metaverse: investigating the impact of virtual technologies on tourist reuse behavior and social sustainability

    Article • Humanities and Social Sciences Communications, June 2025, Springer Science + Business Media

    Dr Sedigheh Moghavvemi

  14. Unraveling the influential factors driving persistent adoption of ChatGPT in learning environments

    Article • Education and Information Technologies, June 2025, Springer Science + Business Media

    Dr Sedigheh Moghavvemi

  15. Virtual reality’s promise for eco-friendly adventures: a study on its role in fostering sustainable tourism and reducing environmental footprint

    Article • Information Technology & Tourism, May 2025, Springer Science + Business Media

    Dr Sedigheh Moghavvemi

  16. Are We Ready Ror Mobile Payment?

    Article • ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL, December 2024, UiTM Press, Universiti Teknologi MARA

    Dr Sedigheh Moghavvemi

  17. How Motivation, Opportunity, and Financial Support Affect Local Support for Tourism Development

    Article • Tourism Planning & Development, June 2024, Taylor & Francis

    Dr Sedigheh Moghavvemi

  18. different opinions about tourism because of COVID-19

    Article • Journal of Hospitality and Tourism Insights, November 2023, Emerald

    Dr Sedigheh Moghavvemi

  19. Doctors play a crucial role

    Article • Journal of Quality Assurance in Hospitality & Tourism, September 2023, Taylor & Francis

    Dr Sedigheh Moghavvemi

  20. Gig workers and freelancers

    Article • May 2023, Emerald

    Dr Sedigheh Moghavvemi

  21. Gig workers, Knowledge workers

    Article • May 2023, Emerald

    Dr Sedigheh Moghavvemi

  22. Knowledge workers, Gig economy

    Article • May 2023, Emerald

    Dr Sedigheh Moghavvemi

  23. Introduction

    Article • May 2023, Emerald

    Dr Sedigheh Moghavvemi

  24. Gig Workers versus Knowledge Workers

    Article • May 2023, Emerald

    Dr Sedigheh Moghavvemi

  25. Time distortion in student YouTube use: The effects of use motivation, personality, and pattern of use on study efficiency

    Article • Australasian Journal of Educational Technology, March 2023, Australasian Society for Computers in Learning in Tertiary Education

    Dr Sedigheh Moghavvemi

  26. Women entrepreneurs role

    Article • Entrepreneurial Business and Economics Review, January 2023, Uniwersytet Ekonomiczny w Krakowie - Krakow University of Economics

    Dr Sedigheh Moghavvemi

  27. An initial basis for examining the micro-level capabilities required by firms to launch, the 4IR.

    Article • Research Policy, December 2022, Elsevier

    Dr Sedigheh Moghavvemi

  28. to explain digital technology's impact on the innovation process

    Article • May 2022, IGI Global

    Dr Sedigheh Moghavvemi

  29. contextual innovation management and the need to adopt an agile approach

    Article • May 2022, IGI Global

    Dr Sedigheh Moghavvemi

  30. recent COVID-19 pandemic on the economy, followed by a brief overview of SMEs in Malaysia

    Article • January 2022, Edward Elgar Publishing

    Dr Sedigheh Moghavvemi

  31. Illustrating scholar–practitioner collaboration for data-driven decision-making in the optimization of logistics facility location and implications for increasing the adoption of AR and VR practices

    Article • The TQM Journal, December 2021, Emerald

    Dr Sedigheh Moghavvemi

  32. How does the digital innovation process unfold in practice? A novel third-generation and empirical-based need–solution pairing model

    Article • European Journal of Innovation Management, November 2021, Emerald

    Dr Sedigheh Moghavvemi

  33. innovation practices, the roles of key actors, and their value in the digital context

    Article • Sustainability, August 2021, MDPI AG

    Dr Sedigheh Moghavvemi

  34. managerial difficulties in designing an appropriate health tourism service

    Article • Journal of Quality Assurance in Hospitality & Tourism, July 2021, Taylor & Francis

    Dr Sedigheh Moghavvemi

  35. this work elucidates the perspective of merchants in Malaysia vis-à-vis m-payment systems.

    Article • Journal of Retailing and Consumer Services, March 2021, Elsevier

    Dr Sedigheh Moghavvemi

  36. This study investigate reskilling and upskilling issues among employees

    Article • January 2021, IGI Global

    Dr Sedigheh Moghavvemi

  37. Financial Literacy and Financial Well-Being: Impact of COVID-19 on Economic Well-Being

    Article • January 2021, IGI Global

    Dr Sedigheh Moghavvemi

  38. The emergence of social payment

    Article • January 2021, IGI Global

    Dr Sedigheh Moghavvemi

  39. Qualitative Research

    Article • January 2021, Edward Elgar Publishing

    Dr Sedigheh Moghavvemi

  40. Mosque tourism

    Article • January 2021, Springer Science + Business Media

    Dr Sedigheh Moghavvemi

  41. Light Emitting Diode (LED) Usage in Organizations: Impact on Environmental and Economic Performance

    Article • Sustainability, October 2020, MDPI AG

    Dr Sedigheh Moghavvemi

  42. Consumer intention to but LED light

    Article • PLOS One, June 2020, PLOS

    Dr Sedigheh Moghavvemi

  43. Considering Residents’ Personality and Community Factors in Explaining Satisfaction with Tourism and Support for Tourism Development

    Article • Tourism Planning & Development, May 2020, Taylor & Francis

    Dr Sedigheh Moghavvemi

  44. Factors affecting the intention to adopt light-emitting diode lighting at home

    Article • Lighting Research & Technology, April 2020, SAGE Publications

    Dr Sedigheh Moghavvemi

  45. Analysis of Structural Changes in Financial Datasets Using the Breakpoint Test and the Markov Switching Model

    Article • Symmetry, March 2020, MDPI AG

    Dr Sedigheh Moghavvemi

  46. The impact of tourists’ perceptions on halal tourism destination: a structural model analysis

    Article • The Tourist Review, January 2020, Emerald

    Dr. Muhammad Khalilur Rahman, Dr Sedigheh Moghavvemi

  47. High-performance work systems and organizational performance across societal cultures

    Article • Journal of International Business Studies, January 2020, Springer Science + Business Media

    Dr Sedigheh Moghavvemi, Dr Yuan Jiang

  48. Measuring the influence of hedonic value, social presence and teaching presence on students' cognitive presence through the implementation of the smart classroom

    Article • International Journal of Learning Technology, January 2020, Inderscience Publishers

    Dr Sedigheh Moghavvemi

  49. Social media communication and healthy eating behaviour: Facebook for Healthy Eating (Preprint)

    Article • Journal of Medical Internet Research, December 2019, JMIR Publications Inc.

    Dr Sedigheh Moghavvemi

  50. Are We Ready for Mobile Payment?

    Article • ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL, September 2019, UiTM Press, Universiti Teknologi MARA

    Dr Sedigheh Moghavvemi

  51. Use of technology for teaching

    Article • Journal of Educational Technology Systems, August 2019, SAGE Publications

    Dr Sedigheh Moghavvemi

  52. Travel motivation among cross border tourists: Case study of Langkawi

    Article • Tourism Management Perspectives, July 2019, Elsevier

    Dr Sedigheh Moghavvemi

  53. Muslims’ travel motivations and travel preferences

    Article • Journal of Islamic Marketing, May 2019, Emerald

    Dr Sedigheh Moghavvemi

  54. Customer review and its effect on gastronomic tourism

    Article • February 2019, Taylor & Francis

    Dr Sedigheh Moghavvemi

  55. It is about Gastronomic Tourism

    Article • February 2019, Taylor & Francis

    Dr Sedigheh Moghavvemi

  56. Digital marketing and gastronomic tourism

    Article • February 2019, Taylor & Francis

    Dr Sedigheh Moghavvemi

  57. Marketing decision and customer reviews in gastronomic tourism

    Article • February 2019, Taylor & Francis

    Dr Sedigheh Moghavvemi

  58. Multiple Breakpoint Test on Crude Oil Price

    Article • Foundations of Management, January 2019, De Gruyter

    Seuk Wai Phoong, Dr Sedigheh Moghavvemi

  59. Islamic Religiosity and Its Influence on Muslim Students’ Travel Preferences

    Article • Asian Journal of Business and Accounting, December 2018, Univ. of Malaya

    Dr Sedigheh Moghavvemi

  60. Compulsive use of social media and the effect on students academic performance

    Article • December 2018, Science Trends

    Dr Sedigheh Moghavvemi

  61. Compulsive use of Social Network (YouTUbe)

    Article • Computers in Human Behavior, October 2018, Elsevier

    Jane Klobas, Dr Sedigheh Moghavvemi

  62. effect of using Facebook Fanpage

    Article • Online Information Review, September 2018, Emerald

    Dr Sedigheh Moghavvemi

  63. YouTube and consequences of use

    Article • Online Information Review, September 2018, Emerald

    Dr Sedigheh Moghavvemi

  64. satisfaction among bank customer

    Article • International Journal of Bank Marketing, June 2018, Emerald

    Dr Sedigheh Moghavvemi

  65. YouTube, Teaching and lerning

    Article • The International Journal of Management Education, March 2018, Elsevier

    Dr Sedigheh Moghavvemi

  66. Medical tourism, satisfaction and trust

    Article • Asia Pacific Journal of Tourism Research, January 2018, Taylor & Francis

    Dr Sedigheh Moghavvemi, Dr Mohammad Iranmanesh, Suhaiza Zailani

  67. The Impact of Social Media Engagement Metrics on Purchase Intention: A Study on Brand Fan Page Followers

    Article • December 2017, Asociatia LUMEN

    Dr Sedigheh Moghavvemi

  68. Residents welcoming behaviour and support tourism developments

    Article • Tourism Management, December 2017, Elsevier

    Dr Sedigheh Moghavvemi

  69. Medical tourism

    Article • Journal of Islamic Marketing, September 2017, Emerald

    Dr Sedigheh Moghavvemi

  70. Students e-learning via Facebook

    Article • PLOS One, September 2017, PLOS

    Dr Sedigheh Moghavvemi

  71. Using the other methods of transportations to reduce using energy

    Article • Renewable and Sustainable Energy Reviews, September 2017, Elsevier

    Dr Sedigheh Moghavvemi

  72. Medical tourism and dental practice

    Article • Tourism Management, August 2017, Elsevier

    Dr Sedigheh Moghavvemi

  73. Facebook and its influence on teaching and learning

    Article • Behaviour and Information Technology, July 2017, Taylor & Francis

    Dr Sedigheh Moghavvemi

  74. Service quality in retail banking

    Article • International Journal of Bank Marketing, July 2017, Emerald

    Dr Sedigheh Moghavvemi

  75. Facebook addiction

    Article • July 2017, Institute of Electrical & Electronics Engineers (IEEE)

    Dr Sedigheh Moghavvemi

  76. Facebook and academic performace

    Article • July 2017, Institute of Electrical & Electronics Engineers (IEEE)

    Dr Sedigheh Moghavvemi

  77. Knowledge sharing among the students

    Article • The International Journal of Management Education, March 2017, Elsevier

    Dr Sedigheh Moghavvemi

  78. Connecting with prospective medical tourists online: A cross-sectional analysis of private hospital websites promoting medical tourism in India, Malaysia and Thailand

    Article • Tourism Management, February 2017, Elsevier

    Dr Sedigheh Moghavvemi

  79. Facebook and e-learning

    Article • British Journal of Educational Technology, January 2017, Wiley

    Dr Sedigheh Moghavvemi

  80. Predicting Muslim medical tourists' satisfaction with Malaysian Islamic friendly hospitals

    Article • Tourism Management, December 2016, Elsevier

    Dr Sedigheh Moghavvemi

  81. An optimized design of a PV-diesel hybrid renewable energy system has been proposed

    Article • November 2016, Institute of Electrical & Electronics Engineers (IEEE)

    Dr Sedigheh Moghavvemi

  82. Entrepreneurs adoption of information system innovation

    Article • Internet Research, October 2016, Emerald

    Dr Craig Standing, Dr Sedigheh Moghavvemi

  83. The Impact of Emotional Solidarity on Residents’ Attitude and Tourism Development

    Article • PLOS One, June 2016, PLOS

    Dr Sedigheh Moghavvemi

  84. Fanpage metrics analysis. “Study on content engagement”

    Article • January 2016, American Institute of Physics

    Dr Sedigheh Moghavvemi

  85. Finite mixture model: a comparison method for nonlinear time series data

    Article • International Journal of Computing Science and Mathematics, January 2016, Inderscience Publishers

    Dr Mohd Tahir Ismail, Dr Sedigheh Moghavvemi

  86. Exploring visitors’ experience

    Article • International Journal of Tourism Cities, August 2015, Emerald

    Dr Sedigheh Moghavvemi

  87. A Comparison between Bayesian and Maximum Likelihood Estimations in Estimating Finite Mixture Model for Financial Data

    Article • Sains Malaysiana, July 2015, Penerbit Universiti Kebangsaan Malaysia (UKM Press)

    Dr Sedigheh Moghavvemi

  88. Intention behavior gap

    Article • Behaviour and Information Technology, June 2015, Taylor & Francis

    Dr Sedigheh Moghavvemi

  89. The use of Social Media by Small Business

    Article • Industrial Management & Data Systems, April 2015, Emerald

    Dr Liyana Shuib, Dr sulaiman ainin, Dr Sedigheh Moghavvemi

  90. Facebook usage and academic performance

    Article • Computers & Education, April 2015, Elsevier

    Dr sulaiman ainin, Dr Sedigheh Moghavvemi, Dr M Muzamil Naqshbandi

  91. Islamic medical tourism providers in Malaysia

    Article • March 2015, Taylor & Francis

    Dr Sedigheh Moghavvemi

  92. Effective utilization of excess energy in standalone hybrid renewable energy systems for improving comfort ability and reducing cost of energy: A review and analysis

    Article • Renewable and Sustainable Energy Reviews, February 2015, Elsevier

    Dr Sedigheh Moghavvemi

  93. Precipitating Events Measure

    Article • January 2015, American Psychological Association (APA)

    Dr Sedigheh Moghavvemi

  94. Effect of precipitating events on information system adoption and use behaviour

    Article • Journal of Enterprise Information Management, September 2014, Emerald

    Dr Sedigheh Moghavvemi

  95. Malaysian entrepreneurs propensity to use IT innovation

    Article • Journal of Enterprise Information Management, February 2014, Emerald

    Dr Sedigheh Moghavvemi

  96. A study of finite mixture model: Bayesian approach on financial time series data

    Article • January 2014, American Institute of Physics

    Dr Sedigheh Moghavvemi

  97. Maximum likelihood estimation of finite mixture model for economic data

    Article • January 2014, American Institute of Physics

    Dr Sedigheh Moghavvemi

  98. Two-component mixture model: Application to palm oil and exchange rate

    Article • January 2014, American Institute of Physics

    Dr Sedigheh Moghavvemi

  99. Development and optimization of a PV/diesel hybrid supply system

    Article • Energy Conversion and Management, November 2013, Elsevier

    Dr Sedigheh Moghavvemi

  100. IT-Related Innovation acceptance and user behaviour

    Article • Social Technologies, January 2013, Mykolas Romeris University

    Dr Sedigheh Moghavvemi

  101. Entrepreneurs to use new technology

    Article • Innovation, June 2012, Taylor & Francis

    Dr Sedigheh Moghavvemi

  102. Entrepreneurs innovation adoption

    Article • Innovation, February 2012, Taylor & Francis

    Dr Sedigheh Moghavvemi

  103. Malaysian Entrepreneurs Propensity to Use IT Innovation

    Article • SSRN Electronic Journal, Elsevier

    Dr Sedigheh Moghavvemi

  104. Impact of Perceived Self-Efficacy and Capability to Use IT Innovation on Individual Use Behaviour

    Article • SSRN Electronic Journal, Elsevier

    Dr Sedigheh Moghavvemi

  105. Understanding Islamic (Halal) Tourism Through Leiperrs Tourism System

    Article • SSRN Electronic Journal, Elsevier

    Dr Sedigheh Moghavvemi