Social media as a complementary learning tool for teaching and learning: The case of youtube

Sedigheh Moghavvemi, Ainin Sulaiman, Noor Ismawati Jaafar, Nafisa Kasem
  • The International Journal of Management Education, March 2018, Elsevier
  • DOI: 10.1016/j.ijme.2017.12.001

YouTube, Teaching and lerning

What is it about?

This research is about the complementary effect of YouTube on learning .This work analyses students' perspectives on the usage of YouTube for learning, their corresponding usage patterns, and associated factors prompting them to use YouTube. We interviewed 30 students, and went on to develop a scale for academic learning as a determinant of YouTube usage, which was then validated amongst the students. Data were collected from a total of 321 students in the Faculty of Business and Accountancy, University of Malaya to test the developed construct. The results confirmed that entertainment, seeking information, and academic learning are some of the main motivations for using YouTube. We regard YouTube as an effective tool that can enhance the learning experience if the video is indeed relevant to the subject at hand. It is recommended that instructors integrate YouTube into their respective courses to benefit from its inherent advantages in the context of learning/teaching.

Why is it important?

The main important aspect of this research is using the other facilities to improve teaching process


Dr Sedigheh Moghavvemi
University of Malaya

The traditional methods of learning will not attract the students anymore. The teaching should be through different channel to make it interesting for the students to engage

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The following have contributed to this page: Dr Sedigheh Moghavvemi