What is it about?
In-depth interviews with merchants from multiple retail categories were conducted to gain insight into their motivational drives, barriers, and challenges in the context of the adoption and implementation of m-payment systems in Malaysia.
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Why is it important?
he results of this study can be generalised to other m-payment systems in other countries-Apple Pay, Samsung Pay, and Android Pay, with Apple Pay, Alipay, and WeChat.
Perspectives
There has been much research on consumer adoption and usage of mobile payment systems, but there is a lack of research on this subject from the merchants' perspective
Dr Sedigheh Moghavvemi
University of Malaya
Read the Original
This page is a summary of: Drivers and barriers of mobile payment adoption: Malaysian merchants' perspective, Journal of Retailing and Consumer Services, March 2021, Elsevier,
DOI: 10.1016/j.jretconser.2020.102364.
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