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During the COVID-19 pandemic, WeChat implemented various plans to help recover from the COVID-19 pandemic, including consumer awareness, WeChat live stream communication platform, and one-to-one consultation through social media services to assist retailers and increase sales.
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This page is a summary of: Disruptive Innovation in Communication Apps, January 2021, IGI Global,
DOI: 10.4018/978-1-7998-6926-9.ch007.
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