The Impact of Social Media Engagement Metrics on Purchase Intention: A Study on Brand Fan Page Followers

Zoha RAHMAN, Kumaran SUBERAMANIAN, MOGHAVVEMI Sedighen
  • December 2017, Asociatia LUMEN
  • DOI: 10.18662/lumproc.rsacvp2017.61

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http://dx.doi.org/10.18662/lumproc.rsacvp2017.61

The following have contributed to this page: Dr Sedigheh Moghavvemi