Compulsive YouTube usage: A comparison of use motivation and personality effects

Jane E. Klobas, Tanya J. McGill, Sedigheh Moghavvemi, Tanousha Paramanathan
  • Computers in Human Behavior, October 2018, Elsevier
  • DOI: 10.1016/j.chb.2018.05.038

Compulsive use of Social Network (YouTUbe)

What is it about?

usage of YouTube

Why is it important?

Stronger motivation to use YouTube for information and learning is associated with lower compulsive use, while stronger motivation to use YouTube for entertainment is associated with higher compulsive use. Entertainment motivation has a stronger effect than information motivation

Read Publication

http://dx.doi.org/10.1016/j.chb.2018.05.038

The following have contributed to this page: Jane Klobas and Dr Sedigheh Moghavvemi