Mediating impact of fan-page engagement on social media connectedness and followers purchase intention

Zoha Rahman, Sedigheh Moghavvemmi, Kumaran Suberamanaian, Hasmah Zanuddin, Hairul Nizam Bin Md Nasir
  • Online Information Review, September 2018, Emerald
  • DOI: 10.1108/oir-05-2017-0150

effect of using Facebook Fanpage

What is it about?

This study investigated the effect of different post on customer intention

Why is it important?

knowledge about customer and their behaviour and the methods to engage them will help the business owners

Read Publication

http://dx.doi.org/10.1108/oir-05-2017-0150

The following have contributed to this page: Dr Sedigheh Moghavvemi

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