What is it about?
comparison between local and foreign bank in Malaysia
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Why is it important?
The service quality and customer satisfaction is important for industry players and customers
Perspectives
It is very important to know customer view and perception about the service and product
Dr Sedigheh Moghavvemi
University of Malaya
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This page is a summary of: Perceived overall service quality and customer satisfaction, The International Journal of Bank Marketing, June 2018, Emerald,
DOI: 10.1108/ijbm-06-2017-0114.
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