Perceived overall service quality and customer satisfaction

Sedigheh Moghavvemi, Su Teng Lee, Siew Peng Lee
  • The International Journal of Bank Marketing, June 2018, Emerald
  • DOI: 10.1108/ijbm-06-2017-0114

satisfaction among bank customer

What is it about?

comparison between local and foreign bank in Malaysia

Why is it important?

The service quality and customer satisfaction is important for industry players and customers


Dr Sedigheh Moghavvemi
University of Malaya

It is very important to know customer view and perception about the service and product

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