Professor Herbert Jack Rotfeld

  • Auburn University
  • Faculty Member, Other
  • United States

My co-authors include

Dr Marla Royne Stafford

My Publications

Advertising in Communications: Home Is Where the Scholars Live

  • Journal of Advertising Education
  • April 2019

Opinion Leaders: Are They Really Important as Innovation Buyers?

  • October 2014

The pragmatic importance of theory for marketing practice

  • Journal of Consumer Marketing
  • June 2014

Parting Perspectives from an Aging Editor (& thanks for all the fish)

  • Journal of Consumer Affairs
  • September 2011

Researchers, Scholars and Ivan

  • Journal of Consumer Affairs
  • June 2011

The Public as the Problem for Public Health

  • Journal of Consumer Affairs
  • March 2011

Confusions, Contexts, and Foundations for Understanding Advertising Regulation as Relat...

  • International Studies of Management and Organization
  • December 2010

Editors Talking

  • Journal of Consumer Affairs
  • September 2010

A Pessimist's Simplistic Historical Perspective on the Fourth Wave of Consumer Protection

  • Journal of Consumer Affairs
  • June 2010

Adventures in Misplaced Mentoring

  • Journal of Consumer Affairs
  • March 2010

The Advertising Regulation and Self-Regulation Issues Ripped From the Headlines With (S...

  • Journal of Advertising
  • December 2009

Erratum

  • Journal of Product & Brand Management
  • September 2009

Privacy Crimes, Annoyances and Self-Defeating Business Practices

  • Journal of Consumer Affairs
  • September 2009

The marketing myths and consumers' fear of marketing

  • Journal of Consumer Marketing
  • July 2009

Function and problems of brand name pharmaceuticals

  • Journal of Product & Brand Management
  • July 2009

Health Information Consumers Can't or Don't Want to Use

  • Journal of Consumer Affairs
  • June 2009

Disciplined Conduct of Interdisciplinary Research

  • Journal of Consumer Affairs
  • February 2009

The marketing myths and consumers' fear of marketing

  • Journal of Consumer Marketing
  • January 2009

The largest segments that should not be served: higher education marketing serving the ...

  • Journal of Consumer Marketing
  • September 2008

Can You Really Say That?

  • Journal of Consumer Affairs
  • August 2008

Imitation as the sincerest form of ignorance

  • Journal of Consumer Marketing
  • June 2008

Financial Aliteracy

  • Journal of Consumer Affairs
  • June 2008

The Stealth Influence of Covert Marketing and Much Ado About What May Be Nothing

  • Journal of Marketing & Public Policy
  • May 2008

Brand image of company names matters in ways that can't be ignored

  • Journal of Product & Brand Management
  • April 2008

How Do You Know That?

  • Journal of Consumer Affairs
  • February 2008

Mistaking a marketing perspective for ethical analysis: when consumers can't know that ...

  • Journal of Consumer Marketing
  • November 2007

Mistaking demographic segments for people: another source of customer abuse

  • Journal of Consumer Marketing
  • September 2007

Theory, Data, Interpretations, and More Theory

  • Journal of Consumer Affairs
  • September 2007

Is there a strategy behind buying advertising time and space?

  • Journal of Consumer Marketing
  • May 2007

Mistaking Precision for Reality

  • Journal of Consumer Affairs
  • March 2007

Toward a Pragmatic Understanding of the Advertising and Public Policy Literature

  • Journal of Current Issues & Research in Advertising
  • March 2007

Movie theaters' suicide‐by‐advertising with income from abusing customers

  • Journal of Consumer Marketing
  • December 2006

Depending on the Kindness of Strangers

  • Journal of Consumer Affairs
  • August 2006

Understanding advertising clutter and the real solution to declining audience attention...

  • Journal of Consumer Marketing
  • June 2006

It's Just Business

  • Journal of Consumer Affairs
  • February 2006

For the drugs we need

  • Journal of Consumer Marketing
  • December 2005

Impact, Influence, and Fame

  • Journal of Consumer Affairs
  • September 2005

And a comedian shall show journalists the way

  • Journal of Consumer Marketing
  • May 2005

Aliterates’ scholarship

  • Journal of Consumer Affairs
  • March 2005

The cynical use of marketing to the unwitting consumer

  • Journal of Consumer Marketing
  • March 2005

A snapshot or a painting? Metaphors, myths, misuses and misunderstandings of marketing ...

  • Journal of Consumer Marketing
  • January 2005

Consumers, People, and Kim

  • Journal of Consumer Affairs
  • December 2004

AUSTRALIAN MEDIA VEHICLES' STANDARDS FOR ACCEPTABLE ADVERTISING

  • Journal of Advertising
  • December 2004

The Consumer as Serf

  • Journal of Consumer Affairs
  • June 2004

Do‐not‐call as the US Government's improvement to telemarketing efficiency

  • Journal of Consumer Marketing
  • June 2004

Endowed faculty chairs are a waste of money (except mine)

  • Journal of Consumer Marketing
  • March 2004

Desires Versus the Reality of Self-Regulation

  • Journal of Consumer Affairs
  • December 2003

Misplaced marketing: Mismanagement of misfocused trade association leaders

  • Journal of Consumer Marketing
  • July 2003

Convenient Abusive Research

  • Journal of Consumer Affairs
  • June 2003

Misplaced marketing Gardening, pizza, tacos, truck parts and fake jewelry: misuse and m...

  • Journal of Consumer Marketing
  • June 2003

Misplaced marketing: Who do you hire when the advertising audience isn’t you?

  • Journal of Consumer Marketing
  • April 2003

Misplaced marketing “It hurts. Fix It.” The patients’ lament and unhealthy medical care...

  • Journal of Consumer Marketing
  • February 2003

Information You Can't Use

  • Journal of Consumer Affairs
  • December 2002

Misplaced marketing The social harm of public service advertising

  • Journal of Consumer Marketing
  • November 2002

Misplaced marketing “Mine is the blue one on the left”: function and dysfunction of pha...

  • Journal of Consumer Marketing
  • September 2002

Misplaced marketing The real reason for the real bad advertising

  • Journal of Consumer Marketing
  • July 2002

Slapping Down Dangerous Information

  • Journal of Consumer Affairs
  • June 2002

Misplaced marketing Training book for the new store clerk: “Go and be charming!”

  • Journal of Consumer Marketing
  • June 2002

Misplaced marketing Imagine the television commercial: “No stems, no seeds that you do...

  • Journal of Consumer Marketing
  • September 2001

Misplaced marketing Meanwhile, at the service desk: “Hello!Is anyone here?”

  • Journal of Consumer Marketing
  • December 2000

Misplaced marketing “Dumbth” adventures in retailing

  • Journal of Consumer Marketing
  • September 2000

Misplaced marketing

  • Journal of Consumer Marketing
  • October 1999

There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to ...

  • Journal of Advertising
  • October 1997

Combinations of Creative Elements in Radio Advertising

  • Journal of Current Issues & Research in Advertising
  • March 1993

Radio station standards for acceptable advertising

  • Journal of Business Research
  • June 1992

Television Station Standards for Acceptable Advertising

  • Journal of Consumer Affairs
  • December 1990

Self-Regulation and Television Advertising

  • Journal of Advertising
  • December 1990

Self-Regulation and Magazine Advertising

  • Journal of Advertising
  • December 1989

REGULATION OF THE FREE-ADVERTISING AND THE FIRST AMENDMENT

  • Review of Policy Research
  • February 1983

How Researchers Respond to Replication Requests

  • Journal of Consumer Research
  • September 1982

The Compatibility of Advertising Regulation and the First Amendment: Another View

  • Journal of Marketing & Public Policy
  • January 1982

Is Advertising Puffery Believed?

  • Journal of Advertising
  • October 1980

Potential Secondary Effects of Regulating Children's Television Advertising

  • Journal of Advertising
  • March 1979

Advertiser Supplied Message Research: Extending the Advertising Substantiation Program

  • Journal of Consumer Affairs
  • June 1977

Toward an Associative Model of Advertising Creativity

  • Journal of Advertising
  • December 1976

Advertising and Product Quality: Are Heavily Advertised Products Better?

  • Journal of Consumer Affairs
  • June 1976