All Stories

  1. Advertising in Communications: Home Is Where the Scholars Live

    Article • Journal of Advertising Education, April 2019, SAGE Publications

    Professor Herbert Jack Rotfeld

  2. Opinion Leaders: Are They Really Important as Innovation Buyers?

    Article • October 2014, Springer Science + Business Media

    Professor Herbert Jack Rotfeld

  3. The pragmatic importance of theory for marketing practice

    Article • Journal of Consumer Marketing, June 2014, Emerald

    Professor Herbert Jack Rotfeld

  4. Parting Perspectives from an Aging Editor (& thanks for all the fish)

    Article • Journal of Consumer Affairs, September 2011, Wiley

    Professor Herbert Jack Rotfeld

  5. Researchers, Scholars and Ivan

    Article • Journal of Consumer Affairs, June 2011, Wiley

    Professor Herbert Jack Rotfeld

  6. The Public as the Problem for Public Health

    Article • Journal of Consumer Affairs, March 2011, Wiley

    Professor Herbert Jack Rotfeld

  7. Confusions, Contexts, and Foundations for Understanding Advertising Regulation as Related to the Research of Jean J. Boddewyn

    Article • International Studies of Management and Organization, December 2010, Taylor & Francis

    Professor Herbert Jack Rotfeld

  8. Editors Talking

    Article • Journal of Consumer Affairs, September 2010, Wiley

    Professor Herbert Jack Rotfeld

  9. A Pessimist's Simplistic Historical Perspective on the Fourth Wave of Consumer Protection

    Article • Journal of Consumer Affairs, June 2010, Wiley

    Professor Herbert Jack Rotfeld

  10. Adventures in Misplaced Mentoring

    Article • Journal of Consumer Affairs, March 2010, Wiley

    Professor Herbert Jack Rotfeld

  11. The Advertising Regulation and Self-Regulation Issues Ripped From the Headlines With (Sometimes Missed) Opportunities for Disciplined Multidisciplinary Research

    Article • Journal of Advertising, December 2009, Taylor & Francis

    Professor Herbert Jack Rotfeld

  12. Erratum

    Article • Journal of Product & Brand Management, September 2009, Emerald

    Professor Herbert Jack Rotfeld

  13. Privacy Crimes, Annoyances and Self-Defeating Business Practices

    Article • Journal of Consumer Affairs, September 2009, Wiley

    Professor Herbert Jack Rotfeld

  14. The marketing myths and consumers' fear of marketing

    Article • Journal of Consumer Marketing, July 2009, Emerald

    Professor Herbert Jack Rotfeld

  15. Function and problems of brand name pharmaceuticals

    Article • Journal of Product & Brand Management, July 2009, Emerald

    Professor Herbert Jack Rotfeld

  16. Health Information Consumers Can't or Don't Want to Use

    Article • Journal of Consumer Affairs, June 2009, Wiley

    Professor Herbert Jack Rotfeld

  17. Disciplined Conduct of Interdisciplinary Research

    Article • Journal of Consumer Affairs, February 2009, Wiley

    Professor Herbert Jack Rotfeld

  18. The marketing myths and consumers' fear of marketing

    Article • Journal of Consumer Marketing, January 2009, Emerald

    Professor Herbert Jack Rotfeld

  19. The largest segments that should not be served: higher education marketing serving the growing slacker segment

    Article • Journal of Consumer Marketing, September 2008, Emerald

    Professor Herbert Jack Rotfeld

  20. Can You Really Say That?

    Article • Journal of Consumer Affairs, August 2008, Wiley

    Professor Herbert Jack Rotfeld

  21. Imitation as the sincerest form of ignorance

    Article • Journal of Consumer Marketing, June 2008, Emerald

    Professor Herbert Jack Rotfeld

  22. Financial Aliteracy

    Article • Journal of Consumer Affairs, June 2008, Wiley

    Professor Herbert Jack Rotfeld

  23. The Stealth Influence of Covert Marketing and Much Ado About What May Be Nothing

    Article • Journal of Public Policy & Marketing, May 2008, American Marketing Association (AMA)

    Professor Herbert Jack Rotfeld

  24. Brand image of company names matters in ways that can't be ignored

    Article • Journal of Product & Brand Management, April 2008, Emerald

    Professor Herbert Jack Rotfeld

  25. How Do You Know That?

    Article • Journal of Consumer Affairs, February 2008, Wiley

    Professor Herbert Jack Rotfeld

  26. Mistaking a marketing perspective for ethical analysis: when consumers can't know that they should want

    Article • Journal of Consumer Marketing, November 2007, Emerald

    Professor Herbert Jack Rotfeld

  27. Mistaking demographic segments for people: another source of customer abuse

    Article • Journal of Consumer Marketing, September 2007, Emerald

    Professor Herbert Jack Rotfeld

  28. Theory, Data, Interpretations, and More Theory

    Article • Journal of Consumer Affairs, September 2007, Wiley

    Professor Herbert Jack Rotfeld

  29. Is there a strategy behind buying advertising time and space?

    Article • Journal of Consumer Marketing, May 2007, Emerald

    Professor Herbert Jack Rotfeld

  30. Mistaking Precision for Reality

    Article • Journal of Consumer Affairs, March 2007, Wiley

    Professor Herbert Jack Rotfeld

  31. Toward a Pragmatic Understanding of the Advertising and Public Policy Literature

    Article • Journal of Current Issues & Research in Advertising, March 2007, Taylor & Francis

    Professor Herbert Jack Rotfeld, Dr Marla Royne Stafford

  32. Movie theaters' suicide‐by‐advertising with income from abusing customers

    Article • Journal of Consumer Marketing, December 2006, Emerald

    Professor Herbert Jack Rotfeld

  33. Depending on the Kindness of Strangers

    Article • Journal of Consumer Affairs, August 2006, Wiley

    Professor Herbert Jack Rotfeld

  34. Understanding advertising clutter and the real solution to declining audience attention to mass media commercial messages

    Article • Journal of Consumer Marketing, June 2006, Emerald

    Professor Herbert Jack Rotfeld

  35. It's Just Business

    Article • Journal of Consumer Affairs, February 2006, Wiley

    Professor Herbert Jack Rotfeld

  36. For the drugs we need

    Article • Journal of Consumer Marketing, December 2005, Emerald

    Professor Herbert Jack Rotfeld

  37. Impact, Influence, and Fame

    Article • Journal of Consumer Affairs, September 2005, Wiley

    Professor Herbert Jack Rotfeld

  38. And a comedian shall show journalists the way

    Article • Journal of Consumer Marketing, May 2005, Emerald

    Professor Herbert Jack Rotfeld

  39. Aliterates’ scholarship

    Article • Journal of Consumer Affairs, March 2005, Wiley

    Professor Herbert Jack Rotfeld

  40. The cynical use of marketing to the unwitting consumer

    Article • Journal of Consumer Marketing, March 2005, Emerald

    Professor Herbert Jack Rotfeld

  41. A snapshot or a painting? Metaphors, myths, misuses and misunderstandings of marketing research information by journalists and other people who should know better

    Article • Journal of Consumer Marketing, January 2005, Emerald

    Professor Herbert Jack Rotfeld

  42. Consumers, People, and Kim

    Article • Journal of Consumer Affairs, December 2004, Wiley

    Professor Herbert Jack Rotfeld

  43. AUSTRALIAN MEDIA VEHICLES' STANDARDS FOR ACCEPTABLE ADVERTISING

    Article • Journal of Advertising, December 2004, Taylor & Francis

    Professor Herbert Jack Rotfeld

  44. The Consumer as Serf

    Article • Journal of Consumer Affairs, June 2004, Wiley

    Professor Herbert Jack Rotfeld

  45. Do‐not‐call as the US Government's improvement to telemarketing efficiency

    Article • Journal of Consumer Marketing, June 2004, Emerald

    Professor Herbert Jack Rotfeld

  46. Endowed faculty chairs are a waste of money (except mine)

    Article • Journal of Consumer Marketing, March 2004, Emerald

    Professor Herbert Jack Rotfeld

  47. Desires Versus the Reality of Self-Regulation

    Article • Journal of Consumer Affairs, December 2003, Wiley

    Professor Herbert Jack Rotfeld

  48. Misplaced marketing: Mismanagement of misfocused trade association leaders

    Article • Journal of Consumer Marketing, July 2003, Emerald

    Professor Herbert Jack Rotfeld

  49. Convenient Abusive Research

    Article • Journal of Consumer Affairs, June 2003, Wiley

    Professor Herbert Jack Rotfeld

  50. Misplaced marketing Gardening, pizza, tacos, truck parts and fake jewelry: misuse and misdirection of sex in advertising

    Article • Journal of Consumer Marketing, June 2003, Emerald

    Professor Herbert Jack Rotfeld

  51. Misplaced marketing: Who do you hire when the advertising audience isn’t you?

    Article • Journal of Consumer Marketing, April 2003, Emerald

    Professor Herbert Jack Rotfeld

  52. Misplaced marketing “It hurts. Fix It.” The patients’ lament and unhealthy medical care marketing

    Article • Journal of Consumer Marketing, February 2003, Emerald

    Professor Herbert Jack Rotfeld

  53. Information You Can't Use

    Article • Journal of Consumer Affairs, December 2002, Wiley

    Professor Herbert Jack Rotfeld

  54. Misplaced marketing The social harm of public service advertising

    Article • Journal of Consumer Marketing, November 2002, Emerald

    Professor Herbert Jack Rotfeld

  55. Misplaced marketing “Mine is the blue one on the left”: function and dysfunction of pharmaceutical brand names

    Article • Journal of Consumer Marketing, September 2002, Emerald

    Professor Herbert Jack Rotfeld

  56. Misplaced marketing The real reason for the real bad advertising

    Article • Journal of Consumer Marketing, July 2002, Emerald

    Professor Herbert Jack Rotfeld

  57. Slapping Down Dangerous Information

    Article • Journal of Consumer Affairs, June 2002, Wiley

    Professor Herbert Jack Rotfeld

  58. Misplaced marketing Training book for the new store clerk: “Go and be charming!”

    Article • Journal of Consumer Marketing, June 2002, Emerald

    Professor Herbert Jack Rotfeld

  59. Misplaced marketing Imagine the television commercial: “No stems, no seeds that you don’t need, Baja Gold’s a real smooth weed”

    Article • Journal of Consumer Marketing, September 2001, Emerald

    Professor Herbert Jack Rotfeld

  60. Misplaced marketing Meanwhile, at the service desk: “Hello!Is anyone here?”

    Article • Journal of Consumer Marketing, December 2000, Emerald

    Professor Herbert Jack Rotfeld

  61. Misplaced marketing “Dumbth” adventures in retailing

    Article • Journal of Consumer Marketing, September 2000, Emerald

    Professor Herbert Jack Rotfeld

  62. Misplaced marketing

    Article • Journal of Consumer Marketing, October 1999, Emerald

    Professor Herbert Jack Rotfeld

  63. There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself

    Article • Journal of Advertising, October 1997, Taylor & Francis

    Professor Herbert Jack Rotfeld

  64. Combinations of Creative Elements in Radio Advertising

    Article • Journal of Current Issues & Research in Advertising, March 1993, Taylor & Francis

    Professor Herbert Jack Rotfeld

  65. Radio station standards for acceptable advertising

    Article • Journal of Business Research, June 1992, Elsevier

    Professor Herbert Jack Rotfeld

  66. Television Station Standards for Acceptable Advertising

    Article • Journal of Consumer Affairs, December 1990, Wiley

    Professor Herbert Jack Rotfeld

  67. Self-Regulation and Television Advertising

    Article • Journal of Advertising, December 1990, Taylor & Francis

    Professor Herbert Jack Rotfeld

  68. Self-Regulation and Magazine Advertising

    Article • Journal of Advertising, December 1989, Taylor & Francis

    Professor Herbert Jack Rotfeld

  69. REGULATION OF THE FREE-ADVERTISING AND THE FIRST AMENDMENT

    Article • Review of Policy Research, February 1983, Wiley

    Professor Herbert Jack Rotfeld

  70. How Researchers Respond to Replication Requests

    Article • Journal of Consumer Research, September 1982, Oxford University Press (OUP)

    Professor Herbert Jack Rotfeld

  71. The Compatibility of Advertising Regulation and the First Amendment: Another View

    Article • Journal of Public Policy & Marketing, January 1982, JSTOR

    Professor Herbert Jack Rotfeld

  72. Is Advertising Puffery Believed?

    Article • Journal of Advertising, October 1980, Taylor & Francis

    Professor Herbert Jack Rotfeld

  73. Potential Secondary Effects of Regulating Children's Television Advertising

    Article • Journal of Advertising, March 1979, Taylor & Francis

    Professor Herbert Jack Rotfeld

  74. Advertiser Supplied Message Research: Extending the Advertising Substantiation Program

    Article • Journal of Consumer Affairs, June 1977, Wiley

    Professor Herbert Jack Rotfeld

  75. Toward an Associative Model of Advertising Creativity

    Article • Journal of Advertising, December 1976, Taylor & Francis

    Professor Herbert Jack Rotfeld

  76. Advertising and Product Quality: Are Heavily Advertised Products Better?

    Article • Journal of Consumer Affairs, June 1976, Wiley

    Professor Herbert Jack Rotfeld