Professor Herbert Jack Rotfeld
Auburn University
Faculty Member, Other
United States
My co-authors include
Dr Marla Royne Stafford
My Publications
Advertising in Communications: Home Is Where the Scholars Live
Journal of Advertising Education
April 2019
Opinion Leaders: Are They Really Important as Innovation Buyers?
October 2014
The pragmatic importance of theory for marketing practice
Journal of Consumer Marketing
June 2014
Parting Perspectives from an Aging Editor (& thanks for all the fish)
Journal of Consumer Affairs
September 2011
Researchers, Scholars and Ivan
Journal of Consumer Affairs
June 2011
The Public as the Problem for Public Health
Journal of Consumer Affairs
March 2011
Confusions, Contexts, and Foundations for Understanding Advertising Regulation as Relat...
International Studies of Management and Organization
December 2010
Editors Talking
Journal of Consumer Affairs
September 2010
A Pessimist's Simplistic Historical Perspective on the Fourth Wave of Consumer Protection
Journal of Consumer Affairs
June 2010
Adventures in Misplaced Mentoring
Journal of Consumer Affairs
March 2010
The Advertising Regulation and Self-Regulation Issues Ripped From the Headlines With (S...
Journal of Advertising
December 2009
Erratum
Journal of Product & Brand Management
September 2009
Privacy Crimes, Annoyances and Self-Defeating Business Practices
Journal of Consumer Affairs
September 2009
The marketing myths and consumers' fear of marketing
Journal of Consumer Marketing
July 2009
Function and problems of brand name pharmaceuticals
Journal of Product & Brand Management
July 2009
Health Information Consumers Can't or Don't Want to Use
Journal of Consumer Affairs
June 2009
Disciplined Conduct of Interdisciplinary Research
Journal of Consumer Affairs
February 2009
The marketing myths and consumers' fear of marketing
Journal of Consumer Marketing
January 2009
The largest segments that should not be served: higher education marketing serving the ...
Journal of Consumer Marketing
September 2008
Can You Really Say That?
Journal of Consumer Affairs
August 2008
Imitation as the sincerest form of ignorance
Journal of Consumer Marketing
June 2008
Financial Aliteracy
Journal of Consumer Affairs
June 2008
The Stealth Influence of Covert Marketing and Much Ado About What May Be Nothing
Journal of Marketing & Public Policy
May 2008
Brand image of company names matters in ways that can't be ignored
Journal of Product & Brand Management
April 2008
How Do You Know That?
Journal of Consumer Affairs
February 2008
Mistaking a marketing perspective for ethical analysis: when consumers can't know that ...
Journal of Consumer Marketing
November 2007
Mistaking demographic segments for people: another source of customer abuse
Journal of Consumer Marketing
September 2007
Theory, Data, Interpretations, and More Theory
Journal of Consumer Affairs
September 2007
Is there a strategy behind buying advertising time and space?
Journal of Consumer Marketing
May 2007
Mistaking Precision for Reality
Journal of Consumer Affairs
March 2007
Toward a Pragmatic Understanding of the Advertising and Public Policy Literature
Journal of Current Issues & Research in Advertising
March 2007
Movie theaters' suicide‐by‐advertising with income from abusing customers
Journal of Consumer Marketing
December 2006
Depending on the Kindness of Strangers
Journal of Consumer Affairs
August 2006
Understanding advertising clutter and the real solution to declining audience attention...
Journal of Consumer Marketing
June 2006
It's Just Business
Journal of Consumer Affairs
February 2006
For the drugs we need
Journal of Consumer Marketing
December 2005
Impact, Influence, and Fame
Journal of Consumer Affairs
September 2005
And a comedian shall show journalists the way
Journal of Consumer Marketing
May 2005
Aliterates’ scholarship
Journal of Consumer Affairs
March 2005
The cynical use of marketing to the unwitting consumer
Journal of Consumer Marketing
March 2005
A snapshot or a painting? Metaphors, myths, misuses and misunderstandings of marketing ...
Journal of Consumer Marketing
January 2005
Consumers, People, and Kim
Journal of Consumer Affairs
December 2004
AUSTRALIAN MEDIA VEHICLES' STANDARDS FOR ACCEPTABLE ADVERTISING
Journal of Advertising
December 2004
The Consumer as Serf
Journal of Consumer Affairs
June 2004
Do‐not‐call as the US Government's improvement to telemarketing efficiency
Journal of Consumer Marketing
June 2004
Endowed faculty chairs are a waste of money (except mine)
Journal of Consumer Marketing
March 2004
Desires Versus the Reality of Self-Regulation
Journal of Consumer Affairs
December 2003
Misplaced marketing: Mismanagement of misfocused trade association leaders
Journal of Consumer Marketing
July 2003
Convenient Abusive Research
Journal of Consumer Affairs
June 2003
Misplaced marketing Gardening, pizza, tacos, truck parts and fake jewelry: misuse and m...
Journal of Consumer Marketing
June 2003
Misplaced marketing: Who do you hire when the advertising audience isn’t you?
Journal of Consumer Marketing
April 2003
Misplaced marketing “It hurts. Fix It.” The patients’ lament and unhealthy medical care...
Journal of Consumer Marketing
February 2003
Information You Can't Use
Journal of Consumer Affairs
December 2002
Misplaced marketing The social harm of public service advertising
Journal of Consumer Marketing
November 2002
Misplaced marketing “Mine is the blue one on the left”: function and dysfunction of pha...
Journal of Consumer Marketing
September 2002
Misplaced marketing The real reason for the real bad advertising
Journal of Consumer Marketing
July 2002
Slapping Down Dangerous Information
Journal of Consumer Affairs
June 2002
Misplaced marketing Training book for the new store clerk: “Go and be charming!”
Journal of Consumer Marketing
June 2002
Misplaced marketing Imagine the television commercial: “No stems, no seeds that you do...
Journal of Consumer Marketing
September 2001
Misplaced marketing Meanwhile, at the service desk: “Hello!Is anyone here?”
Journal of Consumer Marketing
December 2000
Misplaced marketing “Dumbth” adventures in retailing
Journal of Consumer Marketing
September 2000
Misplaced marketing
Journal of Consumer Marketing
October 1999
There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to ...
Journal of Advertising
October 1997
Combinations of Creative Elements in Radio Advertising
Journal of Current Issues & Research in Advertising
March 1993
Radio station standards for acceptable advertising
Journal of Business Research
June 1992
Television Station Standards for Acceptable Advertising
Journal of Consumer Affairs
December 1990
Self-Regulation and Television Advertising
Journal of Advertising
December 1990
Self-Regulation and Magazine Advertising
Journal of Advertising
December 1989
REGULATION OF THE FREE-ADVERTISING AND THE FIRST AMENDMENT
Review of Policy Research
February 1983
How Researchers Respond to Replication Requests
Journal of Consumer Research
September 1982
The Compatibility of Advertising Regulation and the First Amendment: Another View
Journal of Marketing & Public Policy
January 1982
Is Advertising Puffery Believed?
Journal of Advertising
October 1980
Potential Secondary Effects of Regulating Children's Television Advertising
Journal of Advertising
March 1979
Advertiser Supplied Message Research: Extending the Advertising Substantiation Program
Journal of Consumer Affairs
June 1977
Toward an Associative Model of Advertising Creativity
Journal of Advertising
December 1976
Advertising and Product Quality: Are Heavily Advertised Products Better?
Journal of Consumer Affairs
June 1976