Advertising and Product Quality: Are Heavily Advertised Products Better?

HERBERT J. ROTFELD, KIM B. ROTZOLL
  • Journal of Consumer Affairs, June 1976, Wiley
  • DOI: 10.1111/j.1745-6606.1976.tb00570.x

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http://dx.doi.org/10.1111/j.1745-6606.1976.tb00570.x

The following have contributed to this page: Professor Herbert Jack Rotfeld

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