Toward an Associative Model of Advertising Creativity

Leonard N. Reid, Herbert J. Rotfeld
  • Journal of Advertising, December 1976, Taylor & Francis
  • DOI: 10.1080/00913367.1976.10672660

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http://dx.doi.org/10.1080/00913367.1976.10672660

The following have contributed to this page: Professor Herbert Jack Rotfeld

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