There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself

Michael S. Latour, Herbert J. Rotfeld
  • Journal of Advertising, October 1997, Taylor & Francis
  • DOI: 10.1080/00913367.1997.10673528

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http://dx.doi.org/10.1080/00913367.1997.10673528

The following have contributed to this page: Professor Herbert Jack Rotfeld