Opinion Leaders: Are They Really Important as Innovation Buyers?

Emma Auer, Herbert Rotfeld
  • October 2014, Springer Science + Business Media
  • DOI: 10.1007/978-3-319-10966-4_14

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http://dx.doi.org/10.1007/978-3-319-10966-4_14

The following have contributed to this page: Professor Herbert Jack Rotfeld

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