Advertiser Supplied Message Research: Extending the Advertising Substantiation Program

HERBERT J. ROTFELD, LEONARD N. REID
  • Journal of Consumer Affairs, June 1977, Wiley
  • DOI: 10.1111/j.1745-6606.1977.tb00602.x

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http://dx.doi.org/10.1111/j.1745-6606.1977.tb00602.x

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