Misplaced marketing Imagine the television commercial: “No stems, no seeds that you don’t need, Baja Gold’s a real smooth weed”

Herbert Jack Rotfeld
  • Journal of Consumer Marketing, September 2001, Emerald
  • DOI: 10.1108/eum0000000005601

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http://dx.doi.org/10.1108/eum0000000005601

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