The Stealth Influence of Covert Marketing and Much Ado About What May Be Nothing

Herbert Jack Rotfeld
  • Journal of Marketing & Public Policy, May 2008, American Marketing Association (AMA)
  • DOI: 10.1509/jppm.27.1.63

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http://dx.doi.org/10.1509/jppm.27.1.63

The following have contributed to this page: Professor Herbert Jack Rotfeld