All Stories

  1. The Influence of Temporal Frame on Guilt and Shame Appeals

    Article • Journal of Current Issues & Research in Advertising, September 2018, Taylor & Francis

    Kathrynn Pounders, Dr Marla Royne Stafford

  2. How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising

    Article • Journal of Public Policy & Marketing, April 2018, SAGE Publications

    Dr Marla Royne Stafford, Younghwa Lee

  3. PRIVATE INFORMATION IN A SOCIAL WORLD: ASSESSING CONSUMERS’ FEAR AND UNDERSTANDING OF SOCIAL MEDIA PRIVACY

    Article • The Journal of Marketing Theory and Practice, March 2018, Taylor & Francis

    Dr Marla Royne Stafford

  4. Charitable motivations: the role of prestige and identification

    Article • Service Industries Journal, September 2017, Taylor & Francis

    Dr Marla Royne Stafford

  5. Exploring the influence of mothers’ attitudes toward advertising on children's consumption of screen media

    Article • International Journal of Consumer Studies, August 2016, Wiley

    Dr Marla Royne Stafford

  6. Eco-harmful media perceptions and consumer response to advertising

    Article • Journal of Cleaner Production, December 2015, Elsevier

    Dr Marla Royne Stafford

  7. The Laugh Model: Reframing and Rebranding Public Health Through Social Media

    Article • American Journal of Public Health, November 2015, American Public Health Association

    Dr Marla Royne Stafford

  8. Factors affecting the relationship between environmental concern and behaviors

    Article • Marketing Intelligence & Planning, August 2015, Emerald

    Dr Marla Royne Stafford

  9. Customer e-complaining behaviours using social media

    Article • Service Industries Journal, July 2015, Taylor & Francis

    Dr Marla Royne Stafford

  10. Reaching Consumers Through Effective Health Messages: A Public Health Imperative

    Article • Journal of Advertising, April 2015, Taylor & Francis

    Dr Marla Royne Stafford

  11. The Dimensionality of Environmental Concern: Validation of Component Measures

    Article • January 2015, Springer Science + Business Media

    Dr Marla Royne Stafford

  12. Facebook vs. Traditional Print Advertising: Examining Influence Over Information

    Article • January 2015, Springer Science + Business Media

    Dr Marla Royne Stafford

  13. Electronic Zipping: Ad Agency Views

    Article • December 2014, Springer Science + Business Media

    Dr Marla Royne Stafford

  14. Industrial Buyers’ Perceptions of Salespeople: An Exploratory Investigation

    Article • December 2014, Springer Science + Business Media

    Dr Marla Royne Stafford

  15. How Gay–Straight Alliance Groups Mitigate the Relationship Between Gay-Bias Victimization and Adolescent Suicide Attempts

    Article • Journal of the American Academy of Child & Adolescent Psychiatry, December 2014, Elsevier

    Dr Marla Royne Stafford

  16. Measuring Service Involvement: An Adaptation of the Personal Involvement Inventory

    Article • October 2014, Springer Science + Business Media

    Dr Marla Royne Stafford

  17. An Investigation of Effective Advertising Strategies for Recruiting Long Haul Truck Drivers

    Article • October 2014, Springer Science + Business Media

    Dr Marla Royne Stafford

  18. The Role of Technology in Industrial Customers’ Perceptions of Logistics Service Quality and Their Future Purchase Intentions

    Article • October 2014, Springer Science + Business Media

    Dr Marla Royne Stafford

  19. DTC HC

    Article • Journal of Consumer Affairs, October 2014, Wiley

    Dr Marla Royne Stafford

  20. Regulating Front‐of‐Package Nutrition Information Disclosures: A Test of Industry Self‐Regulation vs. Other Popular Options

    Article • Journal of Consumer Affairs, February 2014, Wiley

    Dr Marla Royne Stafford

  21. Programme--ad congruence: integrating advertising and entertainment

    Article • International Journal of Advertising, January 2014, WARC Limited

    Dr Marla Royne Stafford

  22. The Moderating Role of Celebrity Worship on Attitudes Toward Celebrity Brand Extensions

    Article • The Journal of Marketing Theory and Practice, April 2013, Taylor & Francis

    Dr Marla Royne Stafford

  23. The role of cancer information seeking behavior in developing and disseminating effective smoking cessation strategies: A comparison of current smokers, former smokers, and never smokers

    Article • Journal of Communications In Healthcare, March 2013, Taylor & Francis

    Dr Marla Royne Stafford

  24. Self-reported training needs of emergency responders in disasters requiring military interface

    Article • Journal of Emergency Management, March 2013, Weston Medical Publishing

    Dr Marla Royne Stafford

  25. Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States

    Article • Journal of Business Research, March 2013, Elsevier

    Dr Marla Royne Stafford

  26. The Psychologically Healthy Workplace Program: I-O's Role and Involvement Opportunities

    Article • January 2013, American Psychological Association (APA)

    Dr Marla Royne Stafford

  27. Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response

    Article • Journal of Promotion Management, January 2013, Taylor & Francis

    Dr Marla Royne Stafford

  28. The human lens: How anthropomorphic reasoning varies by product complexity and enhances personal value

    Article • Journal of Marketing Management, January 2013, Taylor & Francis

    Dr Marla Royne Stafford

  29. The Effectiveness of Benefit Type and Price Endings in Green Advertising

    Article • Journal of Advertising, December 2012, Taylor & Francis

    Dr Marla Royne Stafford

  30. Are Products More Real on Reality Shows? An Exploratory Study of Product Placement in Reality Television Programming

    Article • Journal of Current Issues & Research in Advertising, August 2012, Taylor & Francis

    Dr Marla Royne Stafford

  31. The Use of Performance Control Charts in Business Schools: A Tool for Assessing Learning Outcomes

    Article • Journal of Education for Business, January 2012, Taylor & Francis

    Dr Marla Royne Stafford

  32. The Public Health Implications of Consumers' Environmental Concern and Their Willingness to Pay for an Eco-Friendly Product

    Article • Journal of Consumer Affairs, June 2011, Wiley

    Dr Marla Royne Stafford

  33. Direct-to-Consumer Advertising: Exposure, Behavior, and Policy Implications

    Article • Journal of Public Policy & Marketing, May 2011, American Marketing Association (AMA)

    Dr Marla Royne Stafford

  34. Marketing for Public Health: We Need an App for That

    Article • Journal of Consumer Affairs, March 2011, Wiley

    Dr Marla Royne Stafford

  35. The Evolution of Services Advertising in a Services-Driven National Economy

    Article • Journal of Advertising Research, March 2011, WARC Limited

    Dr Marla Royne Stafford

  36. Handling Observations with Low Interrater Agreement Values

    Article • Journal of Analytical Sciences Methods and Instrumentation, January 2011, Scientific Research Publishing, Inc,

    Dr Marla Royne Stafford

  37. Advertising Message Appeals

    Article • December 2010, Wiley

    Dr Marla Royne Stafford

  38. Direct-to-Consumer (DTC) Advertising

    Article • December 2010, Wiley

    Dr Marla Royne Stafford

  39. From the Editor

    Article • Journal of Advertising, December 2010, Taylor & Francis

    Dr Marla Royne Stafford

  40. Violence and Advertising

    Article • Journal of Advertising, December 2010, Taylor & Francis

    Dr Marla Royne Stafford

  41. Consumer Literacy for Credence Services: Helping the Invisible Hand

    Article • Journal of Consumer Affairs, September 2010, Wiley

    Dr Marla Royne Stafford

  42. Technology acceptance and satisfaction with logistics services

    Article • The International Journal of Logistics Management, August 2010, Emerald

    Dr Marla Royne Stafford

  43. Consuming as a family: Modes of intergenerational influence on young adults

    Article • Journal of Consumer Behaviour, July 2010, Wiley

    Dr Marla Royne Stafford

  44. Up for sale: consumer medical information

    Article • Journal of Consumer Marketing, October 2009, Emerald

    Dr Marla Royne Stafford

  45. Defining and Understanding Communications Planning: A Current Assessment and an Exploratory Study

    Article • Journal of Promotion Management, October 2009, Taylor & Francis

    Dr Marla Royne Stafford

  46. The Impact of Consumers’ Health Literacy on Public Health

    Article • Journal of Consumer Affairs, June 2009, Wiley

    Dr Marla Royne Stafford

  47. Does marketing undermine public health?

    Article • Journal of Consumer Marketing, October 2008, Emerald

    Dr Marla Royne Stafford

  48. From The Editor

    Article • Journal of Advertising, September 2008, Taylor & Francis

    Dr Marla Royne Stafford

  49. Cautions and Concerns in Experimental Research on the Consumer Interest

    Article • Journal of Consumer Affairs, August 2008, Wiley

    Dr Marla Royne Stafford

  50. From the Editor

    Article • Journal of Advertising, July 2008, Taylor & Francis

    Dr Marla Royne Stafford

  51. An expanded model of logistics service quality: Incorporating logistics information technology

    Article • International Journal of Production Economics, May 2008, Elsevier

    Dr Marla Royne Stafford

  52. Recognizing Consumer Issues in DTC Pharmaceutical Advertising

    Article • Journal of Consumer Affairs, February 2008, Wiley

    Dr Marla Royne Stafford

  53. Ratings Scheme Bias in E-Commerce

    Article • Journal of Organizational and End User Computing, January 2008, IGI Global

    Dr Marla Royne Stafford

  54. Consumer acceptance of online auctions: An extension and revision of the TAM

    Article • Psychology and Marketing, January 2008, Wiley

    Dr Marla Royne Stafford

  55. From The Editor

    Article • Journal of Advertising, December 2007, Taylor & Francis

    Dr Marla Royne Stafford

  56. Norwegian Internet Shopping Sites: An Application & Extension of the Technology Acceptance Model

    Article • Journal of Global Information Technology Management, October 2007, Taylor & Francis

    Dr Marla Royne Stafford

  57. From the Editor

    Article • Journal of Advertising, October 2007, Taylor & Francis

    Dr Marla Royne Stafford

  58. The differential value of information in industrial purchasing decisions

    Article • International Journal of Physical Distribution & Logistics Management, June 2007, Emerald

    Dr Marla Royne Stafford

  59. From The Editor

    Article • Journal of Advertising, April 2007, Taylor & Francis

    Dr Marla Royne Stafford

  60. Toward a Pragmatic Understanding of the Advertising and Public Policy Literature

    Article • Journal of Current Issues & Research in Advertising, March 2007, Taylor & Francis

    Professor Herbert Jack Rotfeld, Dr Marla Royne Stafford

  61. A profitable new definition of health

    Article • Journal of Consumer Marketing, January 2007, Emerald

    Dr Marla Royne Stafford

  62. The Use of Pricing Information in Service Advertisements

    Article • Services Marketing Quarterly, January 2006, Taylor & Francis

    Dr Marla Royne Stafford

  63. The dimensionality of environmental concern: validation of component measures

    Article • Interdisciplinary Environmental Review, January 2006, Inderscience Publishers

    Dr Marla Royne Stafford

  64. The effects of reserve prices on bidding behaviour in online auctions

    Article • International Journal of Internet Marketing and Advertising, January 2006, Inderscience Publishers

    Dr Marla Royne Stafford

  65. Individual and social determinants of winning bids in online auctions

    Article • Journal of Consumer Behaviour, January 2006, Wiley

    Dr Marla Royne Stafford

  66. PERSPECTIVES ON ADVERTISING RESEARCH: Views from Winners of the American Academy of Advertising Outstanding Contribution to Research Award

    Article • Journal of Advertising, June 2005, Taylor & Francis

    Dr Marla Royne Stafford

  67. INTERNATIONAL SERVICES ADVERTISING (ISA): Defining the Domain and Reviewing the Literature

    Article • Journal of Advertising, April 2005, Taylor & Francis

    Dr Marla Royne Stafford

  68. Identity Theft: Laws, Crimes, and Victims

    Article • Journal of Consumer Affairs, December 2004, Wiley

    Dr Marla Royne Stafford

  69. Determining Uses and Gratifications for the Internet

    Article • Decision Sciences, May 2004, Wiley

    Dr Marla Royne Stafford

  70. The Influence of Advertising Logo Characteristics on Audience Perceptions of a Nonprofit Theatrical Organization

    Article • Journal of Current Issues & Research in Advertising, March 2004, Taylor & Francis

    Dr Marla Royne Stafford

  71. Celebrity Images in Magazine Advertisements: An Application of the Visual Rhetoric Model

    Article • Journal of Current Issues & Research in Advertising, September 2003, Taylor & Francis

    Dr Marla Royne Stafford

  72. Industrial buyers’ perceptions of industrial salespersons

    Article • Journal of Business and Industrial Marketing, February 2003, Emerald

    Dr Marla Royne Stafford

  73. From the Guest Editor

    Article • Journal of Advertising, October 2002, Taylor & Francis

    Dr Marla Royne Stafford

  74. A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions

    Article • Journal of Advertising, June 2002, Taylor & Francis

    Dr Marla Royne Stafford

  75. The Advantages of Atypical Advertisements for Stereotyped Product Categories

    Article • Journal of Current Issues & Research in Advertising, March 2002, Taylor & Francis

    Dr Marla Royne Stafford

  76. Age, Income, and Gender: Demographic Determinants of Community Theater Patronage

    Article • Journal of Nonprofit & Public Sector Marketing, March 2001, Taylor & Francis

    Dr Marla Royne Stafford

  77. Advertising the Service Offering: The Effects of Preference Heterogeneity, Message Strategy and Gender on Radio Advertising Effectiveness

    Article • Journal of Current Issues & Research in Advertising, March 2001, Taylor & Francis

    Dr Marla Royne Stafford

  78. The Effectiveness of Tensile Pricing Tactics in the Advertising of Services

    Article • Journal of Advertising, June 2000, Taylor & Francis

    Dr Marla Royne Stafford

  79. International services advertising: an examination of variation in appeal use for experiential and utilitarian services

    Article • Journal of Services Marketing, August 1999, Emerald

    Dr Marla Royne Stafford

  80. An international analysis of emotional and rational appeals in services vs goods advertising

    Article • Journal of Consumer Marketing, February 1999, Emerald

    Dr Marla Royne Stafford

  81. Determinants of service quality and satisfaction in the auto casualty claims process

    Article • Journal of Services Marketing, December 1998, Emerald

    Dr Marla Royne Stafford

  82. Advertising Sex-Typed Services: The Effects of Sex, Service Type, and Employee Type on Consumer Attitudes

    Article • Journal of Advertising, June 1998, Taylor & Francis

    Dr Marla Royne Stafford

  83. Addressing the Advertising of Services: A Call to Action

    Article • Journal of Advertising, December 1997, Taylor & Francis

    Dr Marla Royne Stafford

  84. Age-related cues in retail services advertising: Their effects on younger consumers

    Article • Journal of Retailing, June 1997, Elsevier

    Dr Marla Royne Stafford

  85. Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues

    Article • Journal of Advertising, October 1996, Taylor & Francis

    Dr Marla Royne Stafford

  86. Mechanical Commercial Avoidance: A Uses and Gratifications Perspective

    Article • Journal of Current Issues & Research in Advertising, September 1996, Taylor & Francis

    Dr Marla Royne Stafford

  87. Demographic discriminators of service quality in the banking industry

    Article • Journal of Services Marketing, August 1996, Emerald

    Dr Marla Royne Stafford

  88. Predispositions toward Green Issues: The Potential Efficacy of Advertising Appeals

    Article • Journal of Current Issues & Research in Advertising, March 1996, Taylor & Francis

    Dr Marla Royne Stafford

  89. Marital influence in the decision ‐making process for services

    Article • Journal of Services Marketing, February 1996, Emerald

    Dr Marla Royne Stafford

  90. Opportunities for Involvement Research: A Scale-Development Approach

    Article • Journal of Advertising, October 1995, Taylor & Francis

    Dr Marla Royne Stafford

  91. A Normative Model for Improving Services Quality

    Article • Journal of Customer Service in Marketing & Management, June 1995, The Haworth Press

    Dr Marla Royne Stafford

  92. Retail Services Advertising: The Effects of Appeal, Medium, and Service

    Article • Journal of Advertising, March 1995, Taylor & Francis

    Dr Marla Royne Stafford

  93. Green issues: Dimensions of environmental concern

    Article • Journal of Business Research, May 1994, Elsevier

    Dr Marla Royne Stafford

  94. Consumer Motivations for Commercial Web Site Use

    Article • IGI Global

    Dr Marla Royne Stafford

  95. Investigating Social Motivations for Internet Use

    Article • IGI Global

    Dr Marla Royne Stafford

  96. Ratings Schemes in e-Commerce

    Article • IGI Global

    Dr Marla Royne Stafford

  97. Identifying Motivations for the Use of Commercial Web Sites

    Article • IGI Global

    Dr Marla Royne Stafford

  98. Motivations and Perceptions Related to the Acceptance of Convergent Media Delivered through the World Wide Web

    Article • IGI Global

    Dr Marla Royne Stafford

  99. Motivations and Perceptions Related to the Acceptance of Convergent Media Delivered through the World Wide Web

    Article • IGI Global

    Dr Marla Royne Stafford