Is Advertising Puffery Believed?

Herbert J. Rotfeld, Kim B. Rotzoll
  • Journal of Advertising, October 1980, Taylor & Francis
  • DOI: 10.1080/00913367.1980.10673326

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http://dx.doi.org/10.1080/00913367.1980.10673326

The following have contributed to this page: Professor Herbert Jack Rotfeld

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