Combinations of Creative Elements in Radio Advertising

Avery M. Abernethy, James I. Gray, Herbert J. Rotfeld
  • Journal of Current Issues & Research in Advertising, March 1993, Taylor & Francis
  • DOI: 10.1080/10641734.1993.10504997

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http://dx.doi.org/10.1080/10641734.1993.10504997

The following have contributed to this page: Professor Herbert Jack Rotfeld

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