Paying Before or Paying After? Timing and Uncertainty in Pay-What-You-Want Pricing

Giampaolo Viglia, Marta Maras, Jan Schumann, Daniel Navarro-Martinez
  • Journal of Service Research, March 2019, SAGE Publications
  • DOI: 10.1177/1094670519835308

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http://dx.doi.org/10.1177/1094670519835308

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