Who Am I? How Compelling Self-storytelling Builds Digital Personal Reputation

Rebecca Pera, Giampaolo Viglia, Roberto Furlan
  • Journal of Interactive Marketing, August 2016, Elsevier
  • DOI: 10.1016/j.intmar.2015.11.002

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http://dx.doi.org/10.1016/j.intmar.2015.11.002

The following have contributed to this page: Dr Giampaolo Viglia