The determinants of conversion rates in SME e-commerce websites

Davide Di Fatta, Dean Patton, Giampaolo Viglia
  • Journal of Retailing and Consumer Services, March 2018, Elsevier
  • DOI: 10.1016/j.jretconser.2017.12.008

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http://dx.doi.org/10.1016/j.jretconser.2017.12.008

The following have contributed to this page: Dr Giampaolo Viglia