All Stories

  1. Can online service recovery interventions benignly alter customers’ negative review evaluations? Evidence from the hotel industry

    Article • Journal of Hospitality Marketing & Management, November 2018, Taylor & Francis

    Dr sreejesh s, Dr Abhilash Ponnam

  2. A qualitative investigation of e-tail brand affect

    Article • Marketing Intelligence & Planning, May 2018, Emerald

    Dr sreejesh s

  3. The impact of other customer perception on consumer-brand relationships

    Article • Journal of Service Theory and Practice, March 2018, Emerald

    Dr sreejesh s

  4. Role of mobile banking servicescape on customer attitude and engagement

    Article • The International Journal of Bank Marketing, October 2017, Emerald

    Dr sreejesh s

  5. Effect of information quality of employment website on attitude toward the website

    Article • International Journal of Manpower, August 2017, Emerald

    Dr sreejesh s

  6. Are you able to recall the brand? The impact of brand prominence, game involvement and persuasion knowledge in online – advergames

    Article • Journal of Product & Brand Management, July 2017, Emerald

    Dr sreejesh s

  7. Impact of other customers on service quality evaluation and revisit intention in hospitality services

    Article • International Journal of Culture Tourism and Hospitality Research, June 2017, Emerald

    Dr sreejesh s

  8. Impact of other customers in high and low involvement services

    Article • Journal of Indian Business Research, March 2017, Emerald

    Dr sreejesh s, Aditi Sarkar Sengupta

  9. Effect of nature of the game on ad-persuasion in online gaming context

    Article • Internet Research, February 2017, Emerald

    Dr sreejesh s

  10. Effect of information content and form on customers’ attitude and transaction intention in mobile banking

    Article • The International Journal of Bank Marketing, October 2016, Emerald

    Dr sreejesh s

  11. Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs

    Article • Management Research Review, August 2016, Emerald

    Dr sreejesh s

  12. Validating a scale to measure consumer’s luxury brand aspiration

    Article • Journal of Product & Brand Management, August 2016, Emerald

    Dr sreejesh s

  13. Are they really persuaded with the brand embedded in the game?

    Article • Journal of Research in Interactive Marketing, August 2016, Emerald

    Dr sreejesh s

  14. The impacts of customers’ observed severity and agreement on hotel booking intentions: moderating role of webcare and mediating role of trust in negative online reviews

    Article • Tourism Review, June 2016, Emerald

    Dr sreejesh s

  15. Can healthcare servicescape affect customer’s attitude? A study of the mediating role of image congruence and moderating role of customer’s prior experience

    Article • Asia-Pacific Journal of Business Administration, June 2016, Emerald

    Dr sreejesh s

  16. Impact of nature of advergames on brand recall and brand attitude among young Indian gamers: moderating roles of game-product congruence and persuasion knowledge

    Article • Young Consumers Insight and Ideas for Responsible Marketers, November 2015, Emerald

    Dr sreejesh s

  17. The impact of customer’s perceived service innovativeness on image congruence, satisfaction and behavioral outcomes

    Article • Journal of Hospitality and Tourism Technology, October 2015, Emerald

    Dr sreejesh s

  18. Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames

    Article • Journal of Indian Business Research, August 2015, Emerald

    Dr sreejesh s

  19. Comparing ingredient branding with incremental innovation in the case of food products

    Article • British Food Journal, February 2015, Emerald

    M S Balaji, Dr Abhilash Ponnam, Dr sreejesh s