Are they really persuaded with the brand embedded in the game?

Devika Vashisht, Sreejesh S. Pillai
  • Journal of Research in Interactive Marketing, August 2016, Emerald
  • DOI: 10.1108/jrim-04-2015-0026

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http://dx.doi.org/10.1108/jrim-04-2015-0026

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