A qualitative investigation of e-tail brand affect

Abhigyan Sarkar, Juhi Gahlot Sarkar, Sreejesh S., Anusree M.R.
  • Marketing Intelligence & Planning, May 2018, Emerald
  • DOI: 10.1108/mip-09-2017-0198

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http://dx.doi.org/10.1108/mip-09-2017-0198

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