Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames

Devika Vashisht, Sreejesh S
  • Journal of Indian Business Research, August 2015, Emerald
  • DOI: 10.1108/jibr-11-2014-0082

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http://dx.doi.org/10.1108/jibr-11-2014-0082

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