Validating a scale to measure consumer’s luxury brand aspiration

Sreejesh S., Abhigyan Sarkar, Subhadip Roy
  • Journal of Product & Brand Management, August 2016, Emerald
  • DOI: 10.1108/jpbm-06-2014-0647

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http://dx.doi.org/10.1108/jpbm-06-2014-0647

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