Are you able to recall the brand? The impact of brand prominence, game involvement and persuasion knowledge in online – advergames

Devika Vashisht, Sreejesh S. Pillai
  • Journal of Product & Brand Management, July 2017, Emerald
  • DOI: 10.1108/jpbm-02-2015-0811

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http://dx.doi.org/10.1108/jpbm-02-2015-0811

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