The impact of other customer perception on consumer-brand relationships

Sreejesh S., Juhi Gahlot Sarkar, Abhigyan Sarkar, Abdolreza Eshghi, Anusree M.R.
  • Journal of Service Theory and Practice, March 2018, Emerald
  • DOI: 10.1108/jstp-11-2016-0207

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http://dx.doi.org/10.1108/jstp-11-2016-0207

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