All Stories

  1. Stadium atmosphere: scale development and validation in Indian context

    Article • Journal of Indian Business Research, March 2015, Emerald

    M S Balaji

  2. Building trust in internet banking: a trustworthiness perspective

    Article • Industrial Management & Data Systems, March 2015, Emerald

    M S Balaji

  3. Comparing ingredient branding with incremental innovation in the case of food products

    Article • British Food Journal, February 2015, Emerald

    M S Balaji, Dr Abhilash Ponnam, Dr sreejesh s

  4. Does successful recovery mitigate failure severity

    Article • International Journal of Emerging Markets, January 2013, Emerald

    M S Balaji