All Stories

  1. Service innovativeness in retailing: Increasing the relative attractiveness during the COVID-19 pandemic

    Article • Journal of Retailing and Consumer Services, July 2022, Elsevier

    Lars Witell

  2. How customer experience management reconciles strategy differences between East and West

    Article • Journal of Global Scholars of Marketing Science, June 2021, Taylor & Francis

    Lars Witell

  3. Business Models for Digital Service Infusion Using AI and Big Data

    Article • January 2021, Springer Science + Business Media

    Lars Witell

  4. Dynamics of wellbeing co-creation: a psychological ownership perspective

    Article • Journal of Service Management, July 2020, Emerald

    Lars Witell

  5. Visioning a hospitality-oriented patient experience (HOPE) framework in health care

    Article • Journal of Service Management, April 2020, Emerald

    Lars Witell

  6. Typologies and frameworks in service innovation

    Article • April 2020, Taylor & Francis

    Lars Witell

  7. Editorial: a new dawn for qualitative service research

    Article • Journal of Services Marketing, February 2020, Emerald

    Professor and Dean of programmes and quality assurance Maria Holmlund, Lars Witell

  8. Viewpoint: getting your qualitative service research published

    Article • Journal of Services Marketing, February 2020, Emerald

    Professor and Dean of programmes and quality assurance Maria Holmlund, Lars Witell

  9. Characterizing customer experience management in business markets

    Article • Journal of Business Research, December 2019, Elsevier

    Christian Kowalkowski, Lars Witell

  10. The roles of quality departments and their influence on business results

    Article • Total Quality Management & Business Excellence, July 2019, Taylor & Francis

    Lars Witell

  11. The influence of place on health-care customer creativity

    Article • European Journal of Marketing, July 2019, Emerald

    Lars Witell

  12. The role of customer knowledge development for incremental and radical service innovation in servitized manufacturers

    Article • Journal of Business Research, May 2019, Elsevier

    Lars Witell

  13. Identifying the resource integration processes of green service

    Article • Journal of Service Management, February 2019, Emerald

    Lars Witell

  14. Two routes of service modularization: advancing standardization and customization

    Article • Journal of Services Marketing, February 2019, Emerald

    Lars Witell

  15. Customer experience challenges: bringing together digital, physical and social realms

    Article • Journal of Service Management, September 2018, Emerald

    Lars Witell

  16. Incremental and radical open service innovation

    Article • Journal of Services Marketing, April 2018, Emerald

    Lars Witell

  17. Service capabilities and servitized SME performance: contingency on firm age

    Article • International Journal of Operations & Production Management, April 2018, Emerald

    Lars Witell

  18. Network orchestration for value platform development

    Article • Industrial Marketing Management, November 2017, Elsevier

    Lars Witell, Christian Kowalkowski, Professor Anders Gustafsson

  19. A bricolage perspective on service innovation

    Article • Journal of Business Research, October 2017, Elsevier

    Lars Witell

  20. Driver Configurations for Successful Service Infusion

    Article • Journal of Service Research, May 2017, SAGE Publications

    Lars Witell

  21. Does one size fit all? New service development across different types of services

    Article • Journal of Service Management, April 2017, Emerald

    Lars Witell

  22. The changing role of the health care customer: review, synthesis and research agenda

    Article • Journal of Service Management, March 2017, Emerald

    Lars Witell

  23. You can't buy what you can't see: Retailer practices to increase the green premium

    Article • Journal of Retailing and Consumer Services, January 2017, Elsevier

    Lars Witell

  24. Cocreative customer practices: Effects of health care customer value cocreation practices on well-being

    Article • Journal of Business Research, January 2017, Elsevier

    Lars Witell

  25. Defining service innovation: A review and synthesis

    Article • Journal of Business Research, August 2016, Elsevier

    Lars Witell

  26. Innovation in service ecosystems—Breaking, making, and maintaining institutionalized rules of resource integration

    Article • Journal of Business Research, August 2016, Elsevier

    Lars Witell

  27. Identifying categories of service innovation: A review and synthesis of the literature

    Article • Journal of Business Research, July 2016, Elsevier

    Lars Witell, Professor Anders Gustafsson

  28. Reflections on context in service research

    Article • Journal of Service Management, March 2016, Emerald

    Lars Witell

  29. Conducting service research that matters

    Article • Journal of Services Marketing, September 2015, Emerald

    Lerzan Aksoy, Professor Anders Gustafsson, Lars Witell

  30. Exploring dualities of service innovation: implications for service research

    Article • Journal of Services Marketing, September 2015, Emerald

    Lars Witell

  31. Service manoeuvres to overcome challenges of servitisation in a value network

    Article • Production Planning & Control, May 2015, Taylor & Francis

    Lars Witell, Professor Anders Gustafsson

  32. The effect of customer information during new product development on profits from goods and services

    Article • European Journal of Marketing, September 2014, Emerald

    Anders Gustafsson, Lars Witell, Professor Anders Gustafsson

  33. Turning customer satisfaction measurements into action

    Article • Journal of Service Management, August 2014, Emerald

    Professor Anders Gustafsson, Anders Gustafsson, Lars Witell, Dr Line Lervik-Olsen

  34. Understanding new service development and service innovation through innovation modes

    Article • Journal of Business and Industrial Marketing, January 2014, Emerald

    Lars Witell

  35. COMPETETING CATEGORIES OF SERVICE INNOVATION

    Article • January 2014, Global Alliance of Marketing and Management Associations

    Professor Anders Gustafsson, Lars Witell

  36. Servitization of Capital Equipment Providers in the Pulp and Paper Industry

    Article • January 2014, Springer Science + Business Media

    Professor Anders Gustafsson, Lars Witell

  37. Theory of attractive quality and the Kano methodology – the past, the present, and the future

    Article • Total Quality Management & Business Excellence, December 2013, Taylor & Francis

    Lars Witell

  38. From service for free to service for fee: business model innovation in manufacturing firms

    Article • Journal of Service Management, October 2013, Emerald

    Lars Witell

  39. Using interventions to change the quality profile of an organisation

    Article • International Journal of Quality and Service Sciences, March 2013, Emerald

    Lars Witell

  40. Having a strategy for new service development – does it really matter?

    Article • Journal of Service Management, March 2013, Emerald

    Lars Witell

  41. Changing quality initiative – does the quality profile really change?

    Article • Total Quality Management & Business Excellence, February 2013, Taylor & Francis

    Lars Witell

  42. Any way goes: Identifying value constellations for service infusion in SMEs

    Article • Industrial Marketing Management, January 2013, Elsevier

    Christian Kowalkowski, Lars Witell, Professor Anders Gustafsson

  43. Co-creation with customers

    Article • Journal of Service Management, June 2012, Emerald

    Per Kristensson, Anders Gustafsson, Lars Witell, Professor Anders Gustafsson

  44. Co‐creation and learning in health‐care service development

    Article • Journal of Service Management, June 2012, Emerald

    Lars Witell

  45. Revisiting Russo and Leclerc

    Article • March 2012, ACM (Association for Computing Machinery)

    Lars Witell

  46. Service transition: finding the right position on the goods-to-services continuum

    Article • International Journal of Modelling in Operations Management, January 2012, Inderscience Publishers

    Lars Witell

  47. Competitive advantage through service differentiation by manufacturing companies

    Article • Journal of Business Research, December 2011, Elsevier

    Lars Witell, Professor Anders Gustafsson

  48. The role of quality managers in contemporary organisations

    Article • Total Quality Management & Business Excellence, August 2011, Taylor & Francis

    Lars Witell

  49. Internalisation or externalisation?

    Article • Managing Service Quality, July 2011, Emerald

    Christian Kowalkowski, Lars Witell

  50. Solicited diaries as a means of involving patients in development of healthcare services

    Article • International Journal of Quality and Service Sciences, July 2011, Emerald

    Lars Witell

  51. «Customer Integration in New Service Development: Experiences from Sweden»

    Article • June 2011, Carl Hanser Verlag

    Lars Witell, Professor Anders Gustafsson

  52. Idea generation: customer co‐creation versus traditional market research techniques

    Article • Journal of Service Management, April 2011, Emerald

    Lars Witell, Professor Anders Gustafsson

  53. Theory of attractive quality and life cycles of quality attributes

    Article • The TQM Journal, March 2011, Emerald

    Anders Gustafsson, Lars Witell, Professor Anders Gustafsson

  54. Identifying ideas of attractive quality in the innovation process

    Article • The TQM Journal, January 2011, Emerald

    Anders Gustafsson, Lars Witell, Professor Anders Gustafsson

  55. Collaboration with Customers - Understanding the Effect of Customer-Company Interaction in New Product Development

    Article • January 2011, Institute of Electrical & Electronics Engineers (IEEE)

    Per Kristensson, Anders Gustafsson, Lars Witell, Professor Anders Gustafsson

  56. Research on Services in the Manufacturing Industry based on a Holistic Viewpoint and Interdisciplinary Approach

    Article • January 2011, Springer Science + Business Media

    Lars Witell, Christian Kowalkowski, Professor Jan Erik Olhager

  57. Guest editorial

    Article • Journal of Service Management, October 2010, Emerald

    Lars Witell

  58. Service strategies in a supply chain

    Article • Journal of Service Management, August 2010, Emerald

    Anders Gustafsson, Lars Witell, Professor Anders Gustafsson

  59. Quality improvement activities in Swedish industry: drivers, approaches, and outcomes

    Article • International Journal of Quality and Service Sciences, July 2010, Emerald

    Lars Witell

  60. Service innovations in manufacturing firms

    Article • Managing Service Quality, March 2010, Emerald

    Lars Witell

  61. Match or Mismatch: Strategy-Structure Configurations in the Service Business of Manufacturing Companies

    Article • Journal of Service Research, March 2010, SAGE Publications

    Lars Witell, Professor Anders Gustafsson

  62. Changing from a product to a process perspective for service improvements in a manufacturing company

    Article • The TQM Journal, January 2010, Emerald

    Lars Witell

  63. Service Innovation and Customer Co-development

    Article • January 2010, Springer Science + Business Media

    Lars Witell, Professor Anders Gustafsson

  64. Quality management systems and value creation

    Article • International Journal of Quality and Service Sciences, October 2009, Emerald

    Lars Witell

  65. Value creation in outsourced service provision in public transportation

    Article • The TQM Journal, August 2009, Emerald

    Lars Witell

  66. Managerial Recommendations for Service Innovations in Different Product-Service Systems

    Article • January 2009, Springer Science + Business Media

    Anders Gustafsson, Lars Witell, Professor Anders Gustafsson

  67. Degree of service-orientation in the pulp and paper industry

    Article • International Journal of Services Technology and Management, January 2009, Inderscience Publishers

    Lars Witell, Professor Anders Gustafsson

  68. A review of empirical investigations comparing quality initiatives in manufacturing and service organizations

    Article • Managing Service Quality, November 2008, Emerald

    Lars Witell

  69. Customer satisfaction in the first and second moments of truth

    Article • Journal of Product & Brand Management, October 2008, Emerald

    Lars Witell, Professor Anders Gustafsson

  70. Classification of quality attributes

    Article • Managing Service Quality, January 2007, Emerald

    Lars Witell

  71. The Role of the Customer in the Development Process

    Article • October 2006, World Scientific Pub Co Pte Lt

    Lars Witell

  72. Inter‐project improvement in product development

    Article • International Journal of Quality & Reliability Management, December 2005, Emerald

    Lars Witell

  73. Continuous improvement in product development

    Article • International Journal of Quality & Reliability Management, October 2005, Emerald

    Lars Witell

  74. Dynamics of service attributes: a test of Kano's theory of attractive quality

    Article • International Journal of Service Industry Management, April 2005, Emerald

    Lars Witell

  75. Assessing behavior before it becomes behavior

    Article • International Journal of Service Industry Management, April 2005, Emerald

    Lars Witell

  76. New service development from the perspective of value co-creation in a service system

    Article • Edward Elgar Publishing

    Professor Anders Gustafsson, Lars Witell

  77. The role of customers in the development of public organizations

    Article • Edward Elgar Publishing

    Lars Witell