Conducting service research that matters

Anders Gustafsson, Lerzan Aksoy, Michael K. Brady, Janet R. McColl-Kennedy, Nancy J. Sirianni, Lars Witell, Nancy V. Wuenderlich
  • Journal of Services Marketing, September 2015, Emerald
  • DOI: 10.1108/jsm-02-2015-0103

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http://dx.doi.org/10.1108/jsm-02-2015-0103

The following have contributed to this page: Lerzan Aksoy and Professor Anders Gustafsson