Co-creation with customers
What is it about?
In what sense is new innovations co-created with customers. We explain the important behaviors that need to happen within the organization.
Why is it important?
Co-creation is much talked about but less understood. Our paper helps to identify what co-creation is and how it is carried out for purposes of innovation.
The following have contributed to this page: Per Kristensson, Anders Gustafsson, Lars Witell, and Professor Anders Gustafsson
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