The effect of customer information during new product development on profits from goods and services

Lars Witell, Anders Gustafsson, Michael D. Johnson
  • European Journal of Marketing, September 2014, Emerald
  • DOI: 10.1108/ejm-03-2011-0119

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http://dx.doi.org/10.1108/ejm-03-2011-0119

The following have contributed to this page: Anders Gustafsson, Lars Witell, and Professor Anders Gustafsson