All Stories

  1. The Abercrombie & Fitch Effect: The Impact of Physical Dominance on Male Customers' Status-Signaling Consumption

    Article • Journal of Marketing Research, February 2018, SAGE Publications

    Anders Gustafsson, Professor Anders Gustafsson

  2. The effect of customer information during new product development on profits from goods and services

    Article • European Journal of Marketing, September 2014, Emerald

    Anders Gustafsson, Lars Witell, Professor Anders Gustafsson

  3. Turning customer satisfaction measurements into action

    Article • Journal of Service Management, August 2014, Emerald

    Professor Anders Gustafsson, Anders Gustafsson, Lars Witell, Dr Line Lervik-Olsen

  4. Left isn't always right: placement of pictorial and textual package elements

    Article • British Food Journal, August 2013, Emerald

    Professor Anders Gustafsson, Anders Gustafsson

  5. Co-creation with customers

    Article • Journal of Service Management, June 2012, Emerald

    Per Kristensson, Anders Gustafsson, Lars Witell, Professor Anders Gustafsson

  6. The influence of active and passive customer behavior on switching in customer relationships

    Article • Managing Service Quality, September 2011, Emerald

    Anders Gustafsson, Professor Anders Gustafsson

  7. Theory of attractive quality and life cycles of quality attributes

    Article • The TQM Journal, March 2011, Emerald

    Anders Gustafsson, Lars Witell, Professor Anders Gustafsson

  8. Identifying ideas of attractive quality in the innovation process

    Article • The TQM Journal, January 2011, Emerald

    Anders Gustafsson, Lars Witell, Professor Anders Gustafsson

  9. Collaboration with Customers - Understanding the Effect of Customer-Company Interaction in New Product Development

    Article • January 2011, Institute of Electrical & Electronics Engineers (IEEE)

    Per Kristensson, Anders Gustafsson, Lars Witell, Professor Anders Gustafsson

  10. Service strategies in a supply chain

    Article • Journal of Service Management, August 2010, Emerald

    Anders Gustafsson, Lars Witell, Professor Anders Gustafsson

  11. Customer satisfaction with service recovery

    Article • Journal of Business Research, November 2009, Elsevier

    Anders Gustafsson, Professor Anders Gustafsson

  12. Managerial Recommendations for Service Innovations in Different Product-Service Systems

    Article • January 2009, Springer Science + Business Media

    Anders Gustafsson, Lars Witell, Professor Anders Gustafsson

  13. Conjoint Measurement

    Article • January 2007, Springer Science + Business Media

    Anders Gustafsson, Professor Anders Gustafsson

  14. Conjoint Analysis as an Instrument of Market Research Practice

    Article • January 2007, Springer Science + Business Media

    Anders Gustafsson, Professor Anders Gustafsson

  15. Non-geometric Plackett-Burman Designs in Conjoint Analysis

    Article • January 2007, Springer Science + Business Media

    Anders Gustafsson, Professor Anders Gustafsson

  16. On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results

    Article • January 2007, Springer Science + Business Media

    Anders Gustafsson, Professor Anders Gustafsson

  17. Involving Customers in New Service Development

    Article • October 2006

    Per Kristensson, Anders Gustafsson, Professor Anders Gustafsson

  18. Challenges in New Service Development and Value Creation through Service

    Article • January 2006, Springer Science + Business Media

    Anders Gustafsson, Professor Anders Gustafsson

  19. QUIS 9 symposium – service excellence in management

    Article • International Journal of Service Industry Management, April 2005, Emerald

    Anders Gustafsson, Professor Anders Gustafsson

  20. Customer clubs in a relationship perspective: a telecom case

    Article • Managing Service Quality, April 2004, Emerald

    Anders Gustafsson, Professor Anders Gustafsson

  21. Non-geometric Plackett-Burman Designs in Conjoint Analysis

    Article • January 2003, Springer Science + Business Media

    Anders Gustafsson, Professor Anders Gustafsson

  22. Conjoint Analysis as an Instrument of Market Research Practice

    Article • January 2003, Springer Science + Business Media

    Anders Gustafsson, Professor Anders Gustafsson

  23. Comparing customer satisfaction across industries and countries

    Article • Journal of Economic Psychology, December 2002, Elsevier

    Anders Gustafsson, Professor Anders Gustafsson

  24. Non-geometric Plackett-Burman Designs in Conjoint Analysis

    Article • January 2001, Springer Science + Business Media

    Anders Gustafsson, Professor Anders Gustafsson

  25. Conjoint Analysis as an Instrument of Market Research Practice

    Article • January 2001, Springer Science + Business Media

    Anders Gustafsson, Professor Anders Gustafsson

  26. On the Influence of the Evaluation Methods in Conjoint Design — Some Empirical Results

    Article • January 2001, Springer Science + Business Media

    Anders Gustafsson, Professor Anders Gustafsson

  27. Conjoint Measurement

    Article • January 2000, Springer Science + Business Media

    Anders Gustafsson, Professor Anders Gustafsson

  28. Non-geometric Plackett-Burman Designs in Conjoint Analysis

    Article • January 2000, Springer Science + Business Media

    Anders Gustafsson, Professor Anders Gustafsson

  29. Conjoint Analysis as an Instrument of Market Research Practice

    Article • January 2000, Springer Science + Business Media

    Anders Gustafsson, Professor Anders Gustafsson

  30. On the Influence of the Evaluation Methods in Conjoint Design — Some Empirical Results

    Article • January 2000, Springer Science + Business Media

    Anders Gustafsson, Professor Anders Gustafsson

  31. Customer‐oriented service development at SAS

    Article • Managing Service Quality, December 1999, Emerald

    Anders Gustafsson, Professor Anders Gustafsson

  32. The new quality tools

    Article • Total Quality Management, June 1997, Taylor & Francis

    Anders Gustafsson, Professor Anders Gustafsson

  33. Customer Retention in the Automotive Industry

    Article • January 1997, Springer Science + Business Media

    Anders Gustafsson, Professor Anders Gustafsson

  34. Linking Satisfaction to Design — A Key to Success for Volvo

    Article • January 1997, Springer Science + Business Media

    Anders Gustafsson, Professor Anders Gustafsson

  35. Improved Customer Satisfaction Is Volvo Priority

    Article • January 1997, Springer Science + Business Media

    Anders Gustafsson, Professor Anders Gustafsson

  36. Customer Integration in Service Innovation

    Article • Edward Elgar Publishing

    Per Kristensson, Anders Gustafsson, Professor Anders Gustafsson

  37. Services Science with a Focus on Academia and Company Collaboration

    Article • Springer Science + Business Media

    Anders Gustafsson, Professor Anders Gustafsson

  38. Success Factors in New Service Development and Value Creation through Services

    Article • Springer Science + Business Media

    Anders Gustafsson, Professor Anders Gustafsson