All Stories

  1. Empowerment through femvertising - Evidence from Mexico and Hungary

    Article • Feminist Media Studies, October 2023, Taylor & Francis

    Dr Edgar Centeno-Velázquez

  2. An empirical examination of human brand authenticity as a driver of brand love

    Article • Journal of Business Research, October 2023, Elsevier

    Dr Edgar Centeno-Velázquez

  3. In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions

    Article • Journal of Product & Brand Management, January 2022, Emerald

    Dr Edgar Centeno-Velázquez

  4. Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally

    Article • Journal of Retailing and Consumer Services, November 2021, Elsevier

    Dr Edgar Centeno-Velázquez

  5. The interplay between SME owner-managers and the brand-as-a-person

    Article • Journal of Product & Brand Management, July 2019, Emerald

    Dr Edgar Centeno-Velázquez

  6. Investigating the role of customers’ perceptions of employee effort and justice in service recovery

    Article • European Journal of Marketing, April 2019, Emerald

    Professor Alan M Wilson, Dr Edgar Centeno-Velázquez

  7. Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico

    Article • Journal of Retailing and Consumer Services, May 2018, Elsevier

    Dr Edgar Centeno-Velázquez

  8. Analyzing relationship quality and its contribution to consumer relationship proneness

    Article • Service Business, January 2018, Springer Science + Business Media

    Dr Edgar Centeno-Velázquez

  9. Success factors in CRM

    Article • Journal of Strategic Marketing, March 2016, Taylor & Francis

    Dr Edgar Centeno-Velázquez

  10. The voice of women in management

    Article • January 2016, Springer Science + Business Media

    Dr Edgar Centeno-Velázquez

  11. Infusing personality to SME brands

    Article • January 2016, Springer Science + Business Media

    Dr Edgar Centeno-Velázquez

  12. Green shades for ecological consumer segmentation

    Article • The Journal of Marketing Theory and Practice, June 2015, Taylor & Francis

    Dr Eva María González, Dr Edgar Centeno-Velázquez

  13. Internal trust in service branding

    Article • January 2015, Springer Science + Business Media

    Dr Edgar Centeno-Velázquez

  14. Understanding green consumption in a developing country

    Article • Journal of Consumer Marketing, October 2012, Emerald

    Dr Edgar Centeno-Velázquez, Dr Eva María González

  15. SME brand building

    Article • Journal of Brand Management, September 2012, Nature

    Dr Edgar Centeno-Velázquez

  16. SME brand communication

    Article • Marketing Intelligence & Planning, March 2012, Emerald

    Dr Edgar Centeno-Velázquez

  17. Interlink between Marketing and SMEs

    Article • Marketing Intelligence & Planning, March 2012, Emerald

    Dr Edgar Centeno-Velázquez

  18. Challenges for women in management

    Article • Quality & Quantity, March 2011, Springer Science + Business Media

    Dr Edgar Centeno-Velázquez

  19. challenges of product internationalisation

    Article • Marketing Intelligence & Planning, October 2009, Emerald

    Dr Edgar Centeno-Velázquez

  20. Postgraduate marketing education

    Article • European Business Review, October 2008, Emerald

    Dr Edgar Centeno-Velázquez