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  1. Volunteer service experiences: the case of senior tour guides

    Article • February 2025, Edward Elgar Publishing

    Professor Alan M Wilson

  2. Well-being creation by senior volunteers in a service provider context

    Article • Journal of Service Theory and Practice, December 2022, Emerald

    Professor Alan M Wilson

  3. A contingency-based approach to the nexus between international strategic brand management and export performance

    Article • Journal of Business Research, September 2022, Elsevier

    Professor Alan M Wilson

  4. In search of the roots of corporate reputation management: Being a consistent corporate social performer

    Article • Business Ethics the Environment & Responsibility, September 2021, Wiley

    Professor Alan M Wilson

  5. Examining consumers' continuous usage of multichannel retailers' mobile applications

    Article • Psychology and Marketing, August 2021, Wiley

    Professor Alan M Wilson

  6. Customer coproduction in healthcare service delivery: Examining the influencing effects of the social context

    Article • Journal of Business Research, November 2020, Elsevier

    Professor Alan M Wilson

  7. Negative tweets and their impact on likelihood to recommend

    Article • Journal of Business Research, September 2020, Elsevier

    Professor Alan M Wilson

  8. Service encounter microblog word of mouth and its impact on firm reputation

    Article • Journal of Services Marketing, May 2020, Emerald

    Professor Alan M Wilson

  9. How live chat assistants drive travel consumers’ attitudes, trust and purchase intentions

    Article • International Journal of Contemporary Hospitality Management, April 2020, Emerald

    Professor Alan M Wilson

  10. A cross‐national investigation of trait antecedents of mobile‐banking adoption

    Article • Thunderbird International Business Review, March 2020, Wiley

    Professor Alan M Wilson

  11. Investigating international strategic brand management and export performance outcomes in the B2B context

    Article • International Marketing Review, December 2019, Emerald

    Professor Alan M Wilson

  12. Shopping in the digital world: Examining customer engagement through augmented reality mobile applications

    Article • Computers in Human Behavior, December 2019, Elsevier

    Professor Alan M Wilson

  13. Online public services usage and the elderly: Assessing determinants of technology readiness in Japan and the UK

    Article • Technology in Society, August 2019, Elsevier

    Professor Alan M Wilson

  14. Investigating the role of customers’ perceptions of employee effort and justice in service recovery

    Article • European Journal of Marketing, April 2019, Emerald

    Professor Alan M Wilson, Dr Edgar Centeno-Velázquez

  15. Developing a Mobile Applications Customer Experience Model (MACE)- Implications for Retailers

    Article • Journal of Business Research, April 2018, Elsevier

    Professor Alan M Wilson

  16. Corporate Reputation: The Importance of Service Quality and Relationship Investment

    Article • January 2018, Springer Science + Business Media

    Professor Alan M Wilson

  17. Effect of inherent innovativeness and consumer readiness on attitudes to mobile banking

    Article • Journal of Financial Services Marketing, November 2017, Springer Science + Business Media

    Professor Alan M Wilson

  18. Evolving the online customer experience … is there a role for online customer support?

    Article • Computers in Human Behavior, July 2016, Elsevier

    Professor Alan M Wilson

  19. Patient co-creation activities in healthcare service delivery at the micro level: The influence of online access to healthcare information

    Article • Technological Forecasting and Social Change, April 2016, Elsevier

    Professor Alan M Wilson, Dr Kofi Osei-Frimpong

  20. co-creating healthcare

    Article • Journal of Service Theory and Practice, July 2015, Emerald

    Dr Kofi Osei-Frimpong, Professor Alan M Wilson

  21. Online panel research: a data quality perspective

    Article • International Journal of Market Research, January 2015, WARC Limited

    Professor Alan M Wilson

  22. Delivering Loyalty Via Customer Experience Management at DHL Freight

    Article • Global Business and Organizational Excellence, August 2014, Wiley

    Professor Alan M Wilson

  23. Book review: Ethnography and Virtual Worlds: A Handbook of Method, by Tom Boellstorff, Bonnie Nardi, Celia Pearce and T.L. Taylor

    Article • International Journal of Market Research, January 2014, WARC Limited

    Professor Alan M Wilson

  24. Relative importance of satisfaction dimensions on service performance

    Article • Journal of Service Management, August 2013, Emerald

    Professor Alan M Wilson

  25. When do firms implement corporate social responsibility? A study of the Spanish construction and real-estate sector

    Article • Journal of Management & Organization, March 2013, Cambridge University Press

    Professor Alan M Wilson

  26. Book Review: Brand Together: How Co-creation Generates Innovation and Re-energizes Brands, by Nicholas Ind, Clare Fuller and Charles Trevail

    Article • International Journal of Market Research, January 2013, WARC Limited

    Professor Alan M Wilson

  27. Book Review: Meta-luxury: Brands and the Culture of Excellence, by Manfredi Ricca and Rebecca Robins

    Article • International Journal of Market Research, January 2013, WARC Limited

    Professor Alan M Wilson

  28. Hospitality and Travel

    Article • Cornell Hospitality Quarterly, July 2012, SAGE Publications

    Professor Alan M Wilson

  29. Philip Sheldrake -- The Business of Influence

    Article • International Journal of Market Research, January 2012, WARC Limited

    Professor Alan M Wilson

  30. Internal branding process: key mechanisms, outcomes and moderating factors

    Article • European Journal of Marketing, September 2011, Emerald

    Professor Alan M Wilson

  31. An exploration of the service orientation discrepancy phenomenon in a public sector context

    Article • Service Industries Journal, February 2011, Taylor & Francis

    Professor Alan M Wilson

  32. How brands grow: what marketers don't know -- Byron Sharp

    Article • International Journal of Market Research, January 2011, WARC Limited

    Professor Alan M Wilson

  33. Ray Poynter -- The handbook of online and social media research

    Article • International Journal of Market Research, January 2011, WARC Limited

    Professor Alan M Wilson

  34. Qualitative data analysis software: will it ever become mainstream?

    Article • International Journal of Market Research, January 2011, WARC Limited

    Professor Alan M Wilson

  35. Throwing sheep in the boardroom: how online social networking will transform your life, work and world -- Matthew Fraser and Soumitra Dutta

    Article • International Journal of Market Research, January 2011, WARC Limited

    Professor Alan M Wilson

  36. Customer feedback mechanisms and organisational learning in service operations

    Article • International Journal of Operations & Production Management, February 2010, Emerald

    Professor Alan M Wilson

  37. INTERNAL BRANDING AS A TOOL TO ENSURE THE EMPLOYEES' BRAND PROMISE DELIVERY

    Article • January 2010, World Scientific Pub Co Pte Lt

    Professor Alan M Wilson

  38. From Prime Time to My Time: Audience Measurement in the Digital Age

    Article • International Journal of Market Research, January 2010, WARC Limited

    Professor Alan M Wilson

  39. Grown Up Digital: How the Net Generation is Changing Your World -- Don Tapscott

    Article • International Journal of Market Research, January 2010, WARC Limited

    Professor Alan M Wilson

  40. Throwing sheep in the boardroom: how online social networking will transform your life, work and world -- Matthew Fraser and Soumitra Dutta

    Article • International Journal of Market Research, January 2010, WARC Limited

    Professor Alan M Wilson

  41. Internal branding to influence employees' brand promise delivery: a case study in Thailand

    Article • Journal of Service Management, October 2009, Emerald

    Professor Alan M Wilson

  42. Internal branding: an enabler of employees' brand‐supporting behaviours

    Article • Journal of Service Management, April 2009, Emerald

    Professor Alan M Wilson

  43. David Birks and Tim Macer - Marketing Research: Critical Perspectives on Business and Management

    Article • International Journal of Market Research, January 2009, WARC Limited

    Professor Alan M Wilson

  44. Exploring the Influences of Internal Branding on Employees' Brand Promise Delivery: Implications for Strengthening Customer–Brand Relationships

    Article • Journal of Relationship Marketing, December 2008, Taylor & Francis

    Professor Alan M Wilson

  45. The Marketing Book

    Article • September 2008, Taylor & Francis

    Professor Alan M Wilson

  46. Corporate re‐branding: is cultural alignment the weakest link?

    Article • Management Decision, February 2008, Emerald

    Professor Alan M Wilson

  47. Marketing research

    Article • January 2008, Elsevier

    Professor Alan M Wilson

  48. The role of internal branding in the delivery of employee brand promise

    Article • Journal of Brand Management, August 2007, Nature

    Professor Alan M Wilson

  49. The Influence of an Organisation’s Corporate Values on Employees Personal Buying Behaviour

    Article • Journal of Business Ethics, August 2007, Springer Science + Business Media

    Professor Alan M Wilson

  50. A reconceptualisation of the satisfaction‐service performance thesis

    Article • Journal of Services Marketing, October 2004, Emerald

    Professor Alan M Wilson

  51. Call Centres: The Attitudes of the Grey Market

    Article • Journal of Customer Behaviour, July 2004, Westburn Publishers

    Professor Alan M Wilson

  52. Financial service call centres: Problems encountered by the grey market

    Article • Journal of Financial Services Marketing, June 2003, Springer Science + Business Media

    Professor Alan M Wilson

  53. Internet based marketing research: a serious alternative to traditional research methods?

    Article • Marketing Intelligence & Planning, April 2003, Emerald

    Professor Alan M Wilson

  54. Understanding organisational culture and the implications for corporate marketing

    Article • European Journal of Marketing, April 2001, Emerald

    Professor Alan M Wilson

  55. Corporate reputation: seeking a definition

    Article • Corporate Communications An International Journal, March 2001, Emerald

    Professor Alan M Wilson

  56. Corporate reputation management: “living the brand”

    Article • Management Decision, March 2001, Emerald

    Professor Alan M Wilson

  57. Mystery shopping: Using deception to measure service performance

    Article • Psychology and Marketing, January 2001, Wiley

    Professor Alan M Wilson

  58. The use of performance information in the management of service delivery

    Article • Marketing Intelligence & Planning, June 2000, Emerald

    Professor Alan M Wilson

  59. The role of mystery shopping in the measurement of service performance

    Article • Managing Service Quality, December 1998, Emerald

    Professor Alan M Wilson

  60. The Use of Mystery Shopping in the Measurement of Service Delivery

    Article • Service Industries Journal, July 1998, Taylor & Francis

    Professor Alan M Wilson

  61. The culture of the branch team and its impact on service delivery and corporate identity

    Article • International Journal of Bank Marketing, September 1997, Emerald

    Professor Alan M Wilson

  62. The nature of corporate culture within a service delivery environment

    Article • International Journal of Service Industry Management, March 1997, Emerald

    Professor Alan M Wilson

  63. Book reviews

    Article • Journal of Marketing Management, May 1995, Taylor & Francis

    Professor Alan M Wilson

  64. Book reviews

    Article • Journal of Marketing Management, November 1994, Taylor & Francis

    Professor Alan M Wilson

  65. Targeting Policy as a Competitive Strategy for European Inward Investment Agencies

    Article • European Urban and Regional Studies, July 1994, SAGE Publications

    Professor Alan M Wilson

  66. The Adoption of a Retail-Oriented Marketing Mix for Bank Branch Operations

    Article • Service Industries Journal, July 1992, Taylor & Francis

    Professor Alan M Wilson

  67. Book reviews

    Article • Journal of Marketing Management, January 1989, Taylor & Francis

    Professor Alan M Wilson