Infusing Personality to Brands: The Key Influence of SME Owner/Managers

Edgar Centeno, Susan Hart, Keith Dinnie
  • January 2016, Springer Science + Business Media
  • DOI: 10.1007/978-3-319-11815-4_194

Infusing personality to SME brands

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http://dx.doi.org/10.1007/978-3-319-11815-4_194

The following have contributed to this page: Dr Edgar Centeno