Dr Eva María González
Tecnológico de Monterrey
Faculty Member, Business & Management
My co-authors include
Dr Edgar Centeno
Do companions really enhance shopping? Assessing social lift over forms of shopper valu...
Journal of Retailing and Consumer Services
Amount off versus percentage off—when does it matter?
Green shades for ecological consumer segmentation
The Journal of Marketing Theory and Practice
The Effects of Language on Attitudes Toward Advertisements and Brands Trust in Mexico
Journal of Current Issues & Research in Advertising
Understanding green consumption in a developing country
Journal of Consumer Marketing
A segmentation study of Mexican consumers based on shopping centre attractiveness
International Journal of Retail & Distribution Management