Success factors in a CRM strategy: technology is not all

Jesús Juan Cambra-Fierro, Edgar Centeno, Ana Olavarria, Rosario Vazquez-Carrasco
  • Journal of Strategic Marketing, March 2016, Taylor & Francis
  • DOI: 10.1080/0965254x.2016.1148760

Success factors in CRM

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The following have contributed to this page: Dr Edgar Centeno