The use of communication activities in the development of small to medium‐sized enterprise brands

Edgar Centeno, Susan Hart
  • Marketing Intelligence & Planning, March 2012, Emerald
  • DOI: 10.1108/02634501211212000

SME brand communication

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http://dx.doi.org/10.1108/02634501211212000

The following have contributed to this page: Dr Edgar Centeno