The challenges of internationalising national culture‐based hand‐crafted products

Jesus Cambra‐Fierro, Rosario Vazquez‐Carrasco, Edgar Centeno
  • Marketing Intelligence & Planning, October 2009, Emerald
  • DOI: 10.1108/02634500911000216

challenges of product internationalisation

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1108/02634500911000216

The following have contributed to this page: Dr Edgar Centeno