The challenges of internationalising national culture‐based hand‐crafted products

Jesus Cambra‐Fierro, Rosario Vazquez‐Carrasco, Edgar Centeno
  • Marketing Intelligence & Planning, October 2009, Emerald
  • DOI: 10.1108/02634500911000216

challenges of product internationalisation

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The following have contributed to this page: Dr Edgar Centeno