The Development of Internal Trust in Service Branding – a Comparison of Large Organizations and Smes

Barbara Caemmerer, Edgar Centeno, Michael Marck
  • January 2015, Springer Science + Business Media
  • DOI: 10.1007/978-3-319-18687-0_171

Internal trust in service branding

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http://dx.doi.org/10.1007/978-3-319-18687-0_171

The following have contributed to this page: Dr Edgar Centeno